Optimization Archives - Page 11 of 12 - Bryan Eisenberg & Jeffrey Eisenberg

Obama’s ’08 Campaign: Using Data to Win

December 4, 2009

Next week I’ll be traveling to Chicago to join hundreds of fellow marketers at Search Engine Strategies Chicago, where I’ll be doing a couple of sessions. There are many new and interesting sessions. I’m looking forward to attending the keynote by Dan Siroker, who led the analytics team for Barack Obama’s presidential campaign and is a former Google employee as well. The title of his presentation is, “How We Used Data to Win the Presidential Election.” I’ve read about it,…

Design for Persuasion

November 10, 2009

Bryan Eisenberg

conversion rate, Optimization, Tools, Uncategorized, Web Design

Ask any designer what makes a great design for a web page or web site and you’ll almost always here the same common themes; usability, intuitiveness, feel/mood, eye catching, etc. Yet few will respond with what makes your business revenue – how the page converts visitors to take the action you want them to take! Following are some practical and commonly overlooked elements of landing- and buying-page design to help answer some the above questions and help you think about…

TheGrok’s Not to Miss Posts for the Week of November 6th, 2009

November 6, 2009

Bryan Eisenberg

Not to Miss Links, Optimization

Do you send out emails to your customers? What is the best time to send emails? But David wants to know if you get personal with your customers! Customer reviews can do amazing things for your business. The questions is, how should etailers ask for customer reviews? As many of you know I am a online marketing tool junkie (did you miss my 69 free tools?). This week my friend Rand Fishkin shares 30 SEO Problems & the Tools to…

Training, Reporting, Avinash & Certification

November 2, 2009

Bryan Eisenberg

conversion rate, Interview, Optimization, Seminar, Speaking, Webinar

It’s now been almost 2 years since I last did my training session “Call to Action: Conversion Optimization Training” publicly. If you are looking to improve your conversion optimization efforts you’ll want to be there. I’ll be teaching a Search Engine Strategies Training course on November 5th, at the Downtown Conference Center in New York. The other course I haven’t offered in almost 2 years is Persuasive Online Copywriting. Well you’ll be hearing more about the availability of that course…

Why Do You Really Deserve Top Search Engine Placement?

October 29, 2009

Bryan Eisenberg

Optimization, Search Marketing

Whenever someone tells me they want to be in the first 10 search results I always ask- “why do you deserve to be in the top 10 search results?” I recently asked a VP of Marketing that question . His company is the #2 market share leader in their category, they have been producing their product longer than anyone else and they have more diversity in their product offering that their competitors. Yet they don’t show up in the top…

Strategy Challenges for Effective Online Marketers, Part 2

October 23, 2009

Bryan Eisenberg

Optimization, Strategy, web analytics

In my last column I covered the first three of seven online marketing challenges. Marketers often find they need to: Reach more people. Reach better people. Have more resources. Improve testing and usability. Redesign. Obtain better metrics. Improve conversion rates. Let’s consider the latter four challenges: 4. “We need better testing and usability.” Evaluate how easy it is to buy from you. Determine if your visitors quickly can find what they’re looking for. Check out the ease of your check…

Strategy Challenges for Effective Online Marketers, Part 1

October 9, 2009

Bryan Eisenberg

Optimization, Strategy

Marketers like to ask: How do I increase my sales? How do I get more leads? How do I drive more traffic to my site? How do I achieve better search engine rankings? How do I keep customers from abandoning their shopping carts? How do I use the data I get from my analytics software? How do I move to the next level? These are important questions. Over the last decade we’ve challenged hundreds of clients to reframe their questions.…