Conversion 101: Creating an SEM Legend for Improved PPC Campaigns
In part one of this post, we took a look at the challenges a home remodeler or contractor might have […]
Super Bowl 2014 Advertisers: Did They Win the Search Game?
There were many aspects of Sunday’s game that left people quite disappointed. Forget the game. I don’t even want to
How Can You Evaluate This Kind of Performance?
I just finished reading this article about an EBay study that questions the value of Google’s main Adwords service. I’ve been
PPC Pro – You’re Being Replaced
You’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Search Engine Marketing professionals are becoming
The CMO’s Marketing Analytics Optimization Framework
In my last column, I shared recent research about how CEOs have lost trust in CMOs’ ability to be focused
Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages
Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below):
Conversion Optimization 101: PPC Landing Pages
This week’s Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term
Google Adwords Conversion Rates by Industry
My friend, Larry Kim just published some research his company Wordstream just released. Wordstream used the data collected by the AdWords Performance
The Must Have Big Data Tools
In the column, “Claiming your Unfair Advantage, I describe four types of “Big Data” tools. Before I elaborate on these
Online Advertising in the Age of Agility
Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you
Who Contributed the Most to Google’s Earnings in 2011?
© WordStream, a Pay Per Click and SEM software tools vendor.
The Conversion Trinity: The 3 Step Magic Formula to Increase Click Throughs & Conversions
Being able to share a great success you have is a nice thing, but it is even better when you
Does Your Search Strategy Depend On Customers’ Memory?
Men dread these moments: my wife’s errand was to go to the drugstore and pick up…diapers. My little guy was
Google, User Experience & Thinking Beyond Conversion
Google is a money making machine; that is why it has tremendous influence in the online ecology. Google has a
The Biggest Lie of Pay-Per-Click Marketing
[standing up] My name is Bryan and I am a screenshot addict. When I fall off the wagon, it happens