How LLM Search Is Exposing Marketing’s Broken Stories
The smartest AI in the world cannot fix a broken story. And no algorithm on earth can fix a team […]
The SEO Funnel Is Dead
A few years ago, if you wanted the best chicken soup recipe, you typed it into Google. You’d hit enter
The Stories We Sell: Why Every Click, Every Cause, and Every Conversion Begins with Connection
I don’t know about you, but I’ve never believed marketing was about metrics (even as the co-founder of the Digital
Keith Goode on the Evolution of Search and Why Technical SEO Still Matters
Keith Goode landed in Round Rock over 20 years ago. He didn’t have a job. Just an invitation to crash
Deep in the Leaky Bowels of Google Search
News of a Google algorithm leak has surfaced, unveiling a wealth of documents that shed light on Google Search “signals.”
Conversion 101: Creating an SEM Legend for Improved PPC Campaigns
In part one of this post, we took a look at the challenges a home remodeler or contractor might have
Conversion 101: How to Create an SEM Legend Exercise
Don’s Contracting is in steady demand. The local market is tight, supply is low and demand is high. Don will
Are You Optimistic About SEO?
Since 2012, Searchmetrics has developed a report that looks at the ranking factors that Google uses which can help content
Super Bowl 2014 Advertisers: Did They Win the Search Game?
There were many aspects of Sunday’s game that left people quite disappointed. Forget the game. I don’t even want to
Michelle Smith & Persuading Your Potential Customers
In order to plan the click-through-experience models, or persuasion scenarios, on a web site, we develop archetypical fictional characters composed
Google’s Search Magic Revealed
The closer you look, the less you see… Caught up in the day-to-day rhythm of business we rarely take the
PPC Pro – You’re Being Replaced
You’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Search Engine Marketing professionals are becoming
The CMO’s Marketing Analytics Optimization Framework
In my last column, I shared recent research about how CEOs have lost trust in CMOs’ ability to be focused
Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages
Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below):
Conversion Optimization 101: PPC Landing Pages
This week’s Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term