Testing

The Product Page 2012: 7 Must-Test Elements

All retailers have product pages. Some product pages are good in that they help you sell. Some product pages are

I am in the process of putting together a buyer’s guide for a/b testing tools and service providers. I am

Being able to share a great success you have is a nice thing, but it is even better when you

What is it like to get a Master’s Certification in Conversion Optimization? Someone from Spain asked me what it was

Last column I shared the following test, which I found “in the wild” and asked readers to identify the variables.

Is yours the typical company launching 2-5 tests a month, struggling to eke out more from your marketing optimization program,