The SEO Funnel Is Dead
A few years ago, if you wanted the best chicken soup recipe, you typed it into Google. You’d hit enter […]
Why You’re So Overwhelmed (And Why You Keep Craving the Past)
I didn’t time-travel this morning. But my brain did. One second I’m scrolling news, inboxes, calendars, social media. The next,
Finding the people and taking the people out of retail
NRF 2017 kicked off with a keynote titled “Building Tomorrow’s Workforce: How Retailers Are Attracting and Retaining Talent.” The CEOs
Even Your Shopping Cart isn’t Sacred
Birth of the Shopping Cart The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City.
Amazon’s Performance Secrets
It was a great honor to present at the inaugural ClickZ Live in New York this week. I was asked
SXSW, Not All That Keeps CMOs Up at Night
It sounds like IT, not marketing! Data breach, identity protection, customer security – these are terms that never concerned marketers
The Next Generation of Data Analysis
In the near future you will use voice commands to ask for actionable stories to be related to you from
Use the Data
When I studied the data and made an intuitive prediction that 80 percent of PPC professionals would be replaced by an
Marketing Analyst, You Better Up Your Game
Last week, I explained how 80% of PPC professionals will be replaced by an algorithm. However, deeper in to my article
70% of CEOs have lost Trust in Marketers
According to the recent Fournaise 2012 Global Marketing Effectiveness Program, which has interviewed more than 1,200 CEOs across North America, Europe,
Kids on Retail: Thoughts from the Next Generation of Shoppers
[youtube]http://www.youtube.com/watch?v=lzMUPqOEoHk[/youtube] What are you doing today to be ready for them when they are your customers in the next 5
What Keeps Retailers Awake at Night in 2012 [Videos]
I just came back from Shop.org’s Annual Summit in Denver, where over 4,000 retailers and industry supporters came to learn more about
Big Data Does Not Mean Big Amounts of People
In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus
Claiming Your Unfair Advantage
In my recent column, “E-Commerce Moneyball: Chasing the Market Leader,” I briefly discussed how Amazon built tools for its own
Who Contributed the Most to Google’s Earnings in 2011?
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