web analytics

Betting on Future Success

Let’s play a little game of what if… You have the choice in building your organization; you can: A. Recruit and hire some of the world’s best analytics, customer insight, marketing and testing team members. B. Recruit average team members but provide them with superb technology and processes. Many industry pundits would agree (including myself) that you must invest in people before tools. But is it just talent that is required or having the man hours available to get things…

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A Tale of Two Publishers: And What Every Business Needs to Know

It is the best of times and the worst of times for some businesses. Many look at the world and see the opportunities of being data rich, customer centric, and nimble while others imagine they can bring their old school thinking to the new media, always-on connected customer. They sit cross-fingered hoping that putting lipstick on their pig will improve their results. Let’s explore two publishers making news recently and learn how one is failing while the other has become…

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Play the Online Marketing Game Like “Charlie Hustle”

With Major League Baseball’s spring training under full force, it inspires me to look at how we approach our “online marketing game.” We can learn a lot about winning “conversions” from how the game is played. Most baseball people will tell you that you can win the game with the “long” ball or with the “short” game. When you convert a visitor to a sale or to a lead, hopefully you have scored a run your competitor won’t. Pete Rose…

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The True ROI of Social Media

Few would argue about the impact of social media. The voice of the customer has never been so powerful, so connected, nor so frequently measured before. Customers are obviously engaged in conversations with brands. Customers choose to affiliate themselves with brands and businesses they “Like” while others consume the content (i.e., reviews, videos, etc.) produced by their fellow customers before and after they make purchase decisions. Social media has tremendous impact on brand perception. One trend concerns me. So many…

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Measuring Social Media: An Interview with Jim Sterne & Avinash Kaushik

Just last week, I had the pleasure of keynoting the fabulous eMetrics Conference in San Jose. While there I had a chance to sit down with my good friends Jim Sterne and Avinash Kaushik to discuss Jim’s latest book Social Media Metrics: How to Measure and Optimize Your Marketing Investment. If you are doing anything in social media, planning on it (and if not why not) then you should get a copy right away. Take 8 minutes and watch the interview…

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The Google AdWords Drama

You’ll laugh, you’ll cry, you might even kiss your money good bye. Google AdWords is one of the most remarkable advertising vehicles in the history of marketing. No matter how simple 95 characters seems to be, there is no denying the complexity of executing well. Of course, the fact that not all the rules or all the data are presented well doesn’t make it any easier. What amazes me is how most people don’t take full control over what they…

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Win a MarketMotive Certification Scholarship

MarketMotive, which offers internet marketing courses online  is allowing each of the faculty to give away one scholarship to it’s certification courses valued at $3500 for the upcoming April 15th semester.  Certification courses include SEO, PPC, Conversion Optimization, Social Media, Online PR, Internet Marketing Fundamentals, and Web Analytics. Our faculty believe in giving back to the community, so in order to give something away as valuable as a certification, we believe someone else should benefit too. And that is the…

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The Missing Google Analytics Manual

Google has done a fabulous job putting together learning materials for their Google Analytics IQ Lessons – where you can follow the lessons in order to pass their GA IQ individual certification test. But the following will help you get the most out of your Google Analytics with this collection of links to implement, configure and get insights from Google Analytics. Initial Setup of Google Analytics Google Analytics Setup Checklist Google Analytics IQ Lessons from Google’s Conversion University with videos A…

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