web analytics Archives - Page 2 of 2 - Bryan Eisenberg & Jeffrey Eisenberg

Data Rich, Optimization Poor

Building an optimization culture is hard and it seems that it might be getting harder. My friend Avinash Kaushik, the […]

I was recently discussing online retail with a colleague and the challenge online retailers face in proving their value to their traditional

Is yours the typical company launching 2-5 tests a month, struggling to eke out more from your marketing optimization program,

Let’s play a little game of what if… You have the choice in building your organization; you can: A. Recruit

It is the best of times and the worst of times for some businesses. Many look at the world and

With Major League Baseball’s spring training under full force, it inspires me to look at how we approach our “online

You’ll laugh, you’ll cry, you might even kiss your money good bye. Google AdWords is one of the most remarkable

MarketMotive, which offers internet marketing courses online is allowing each of the faculty to give away one scholarship to it’s

Google has done a fabulous job putting together learning materials for their Google Analytics IQ Lessons – where you can follow

In my last column I covered the first three of seven online marketing challenges. Marketers often find they need to:

Google Analytics provides some great information about what is happening on your website. But what if you want to take

What happens if your onsite web analytics look good, but you still aren’t drawing conversions? Mike McDonald, of WebProNews caught