Web Design Archives - Page 3 of 4 - Bryan Eisenberg & Jeffrey Eisenberg

Conversion Optimization 101: Optimizing Complex Web Forms (w/ 10 Point Checklist)

October 23, 2012

Conversion Rate Optimization 101, Form Design, usability, Web Design

Last week, I asked you to review and comment on how you would optimize this beautifully designed, but non-optimized form: The three most common form design problems: Forms that fail to reduce fear Forms that fail to build trust and credibility Forms that fail to reinforce benefits Unfortunately, this form page suffers from all three issues. Whenever we look at optimizing forms we should review each of the 7 form factors that affect form conversion: Size – the form looks…

Just One Thing

October 19, 2012

Bryan Eisenberg

Customer Experience, Optimization, usability, Web Design

Do you remember the movie where an ad executive played by Billy Crystal takes time off to go on a cattle drive and he befriends an old cowboy, Curly, played by Jack Palance? While they are out, Billy’s character, who is in search of the secret of life, is told by Curly, as he lifts his index finger, that the secret of life is “Just one thing.” Sometimes I feel like that old cowboy. Being a pioneer in marketing optimization…

Conversion Optimization 101: Could You Help?

September 6, 2012

Bryan Eisenberg

Call to Action, conversion rate, Conversion Rate Optimization 101, Optimization, Web Design

Yesterday, I went to a website to make a donation for a friend who is running in the NYC Marathon. As I was finishing entering all my information and was on my last step I saw the following call to action: What’s wrong with this picture? How would you fix it? P.S. Extra credit if you can get this non-profit site (I won’t tell you who it is) to fix it since it must be costing them in money raised…

The Product Page 2012: 7 Must-Test Elements

February 24, 2012

Bryan Eisenberg

conversion rate, Ecommerce, Optimization, Testing, Web Design

All retailers have product pages. Some product pages are good in that they help you sell. Some product pages are neutral in that they don’t detract from making a sale. Some product pages – well, they hurt your sales. Is your product page earning it’s keep? Is it attracting and engaging qualified buyers? Does it have a profitable look-to-book ratio? Product pages must work harder than ever before, since visitors are demanding more from your product pages than they ever…

Online Form Optimization: 3 Simple Form Problems to Fix

February 10, 2012

Bryan Eisenberg

conversion rate, Customer Experience, Ecommerce, Lead Generation, Optimization, Web Design

I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms. Web forms are a transaction. You need to look at them as an exchange of information and value in exchange for something of value you promise in your offer. When you don’t look at it as an exchange…

Everything You Wanted to Know About Us…

July 1, 2011

Bryan Eisenberg

Copywriting, Web Design

It’s often the most neglected page on your website; if you even have this page. However, if you do, it is very likely among the most visited pages. I may be dating myself but it is the Rodney Dangerfield of web pages. It gets no respect. Do you have an “about us” page? Is it performing at the level it should be? As brands, we should want people to like us, to share our values, to feel validated by doing business with…