Technology should support your goals, NOT slow you down!

Tech should allow you to run not just walk.

While the one constant in business is change, the one variable that has greatly accelerated—due to mobile and social—is the velocity of change. This is why we now hear so much about the importance of real-time marketing, agile marketing, or the need for a fast corporate metabolism. The point … [Read more...]

Confessions of an Online Marketing Tool Junkie

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It's fun to play with the latest shiny new object and marketing tools, but remember marketing success rarely happens because of the tool. Success happens because of what the people and process you have in place do with the tool. Invest in your people, please. … [Read more...]

Just Released: The Website Testing & Optimization – Buyer’s Guide for the Enterprise: Second Edition

Video thumbnail for youtube video Just Released: The Website Testing & Optimization - Buyer's Guide for the Enterprise: Second Edition - Bryan & Jeffrey Eisenberg

There are several things that prompted me to update the Buyer's Guide to Testing & Optmization: 1. Since Google replaced Website Optimizer with Content Experiments, I had to comment on it. 2. I've decided to add a new tool to the introductory tools section. Which one did I choose? You'll … [Read more...]

5 Common IT Objections to Marketing Projects

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My last column dealt with the all-too-familiar marketing/IT tug-of-war, where I explained that the role the CTO/CIO plays is one of risk management; given things like scope creep, etc., the CTO has to promise the least she thinks you will accept in the most amount of time that you can stand. CTOs … [Read more...]

The Marketing/IT Tug-of-War

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Last week we were visited by our client Randy Albert, a change management expert from Level Up System who focuses on helping companies that are no longer in survival mode, not yet in prosperity mode, and still have untapped growth potential. Over lunch he was recalling the story of a former client … [Read more...]

Big Data Does Not Mean Big Amounts of People

Data Job Growth from LinkedIn

In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus in on marketing automation or adaptive learning & optimization platforms. The main reason is because I have seen how this movie plays out before in the CRM and Web Analytics space. There … [Read more...]

How to Catch Up to and Compete With Amazon.com [Video]

Video thumbnail for youtube video How to Catch Up to and Compete With Amazon.com [Video] - Bryan & Jeffrey Eisenberg

This week I conclude this series of columns about big data and what it means for marketers with a seven-minute video. I promised at the end of "E-Commerce Moneyball" that I would show you the tools that Amazon developed internally and leveraged to become the dominant e-commerce market leader. In the … [Read more...]

The Must Have Big Data Tools

Dilbert: idea management

In the column, "Claiming your Unfair Advantage, I describe four types of "Big Data" tools. Before I elaborate on these tools, I want to share a lesson from my friend Mark Huffman of P&G. When Mark joined the world's largest advertiser in 1984, it was all about data analysis. "In God we trust," … [Read more...]

Webinar: Best Practices for Effective Website Testing & Optimization

Join Carlos Del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce, and Monetate's Adam Figueira and I, who will present case studies from the different tools that I reviewed in my Website Testing & Optimization Buyer's Guide for the Enterprise and help explain the … [Read more...]

Website Testing & Targeting RFP: Questions To Ask Vendors

If you’re in the market for a website testing and optimization tool, hopefully you’re not among the unfortunate few whose corporate rules and regulations (or BPUs - business prevention units) require the creation of a Request for Proposal (RFP). But even if you are, your frustration should be … [Read more...]