Jeffrey and I built our business on content. When we first started our agency in 1998, we had zero capital (even rent & grocery money was tough). What we did have, for those of you who really know us, was lots of opinions. So we started writing, first in discussion lists (remember i-sales, etc.), then our own newsletter and then ClickZ. We started blogging before it was even called blogging or even thought of as content marketing. All these years, we have experimented with our blog and others into what makes people comment, subscribe, read and share blogs.
[Tweet “As bloggers we worry about the social shares, but the money is in the list. #contentmarketing”]
In other words, what do you do to turn your blog into a lead generation machine? Here is a recent slideshare with some of our techniques, tips and even suggested plugins to help you convert more blog visitors into commenters, subscribers, social sharers and leads.