Mobile Is Not The Next Big Thing – It’s Already the Big Thing
In mid 2013, mobile Internet access surpassed fixed Internet access, and according to comScore the gap is only widening. Many […]
How to Convert More Blog Visitors
Jeffrey and I built our business on content. When we first started our agency in 1998, we had zero capital
Developing a High Converting Landing Page {Slideshare}
This presentation should help you improve your current desktop and mobile landing pages as well as how to develop new
How to Design High-Converting Mobile Landing Pages {includes video}
To create effective landing pages, you should understand the anatomy of a landing page and it should be part of
Conversion Optimization 101: Opt-In Overlays
Last night, at a get together hosted by Noah Kagan of AppSumo, I was with my friend Peep Laja and
Why Everything You Thought About Mobile Might be Wrong
Today marks my 13th anniversary writing for ClickZ. I have seen change happen more slowly than I believed possible and
Michelle Smith & Persuading Your Potential Customers
In order to plan the click-through-experience models, or persuasion scenarios, on a web site, we develop archetypical fictional characters composed
10x Conversions, Complex Sales & Flipping the Funnel
Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On
Hidden Secrets of the Amazon Shopping Cart 2.0
You may be in a test cell right this moment. Go to Amazon.com, search for a book and look at
Comparing the Anatomy of B2B Landing Pages
Last week, my partner and brother, Jeffrey and I were doing an in-house training for a large B2B marketing team.
When Conversions Come Easily
When you consistently deliver a great customer experience, build a great product and develop a brand people trust you don’t
Conversion Optimization 101: Social Media Landing Pages
This week’s conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter
The About Us Page in a Social World
Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written,
Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages
Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below):
Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively
Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at