I didn’t ask to be called The Grok. The name found me. It started in the late ’90s, when my brother Jeffrey and I were doing work that didn’t yet have a name. These days, people call it conversion rate optimization, customer journey mapping, or customer experience design. But back then, we just focused on helping businesses stop losing customers they didn’t even realize they were losing. People would watch me break down a webpage or campaign and ask how…
An idea was sparked at the Round Rock Chamber Entrepreneurial Town Hall a few months ago and turns into reality today. Bill Combes from No Time For Social, Brent Pierce from Round Rock Studio, and I decided there was an opportunity for a new type of resource. A show that allowed us to feature local businesses from startups, scale-ups, local entrepreneurs, global-sized businesses and non-profits and other business and community leaders in the Round Rock, TX, and surrounding areas. We…
Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer to pay more for products than they are actually worth? Today Payless announce they are closing all their stores. I want us to step back too late November/December of last year (yes only a couple of months back) and take a look at what we can learn from the PayLess disaster to understand how we need to adapt to stay…
Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without you knowing it or seeing it. It is like heat escaping from a poorly insulated home or water leaking from an old bucket. Or like the daily death by a 1000 cuts (think Sears). There are really small ones like a paper cut and others that run much deeper. Here is an example: Don’t let your blind spots get in the way…
Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing page and were motivated enough to click on the call to action. What went wrong and how to prevent it? When we work with clients on the Buyer Legends process to plan their customer experience journey, we always start at the end. Let’s look at the reverse chronology of the Sudo.AI Instagram lead capture. We don’t have access to their…
This week I take a look at some simple things Magnolia Market in Waco, TX does to purchase Word of Mouth. For those that don’t know Chip and Joanna Gaines, hosts of the HGTV show Fixer Upper are a designer and contractor team that help people get their dream homes by buying houses that need a lot of work. Part of what is really cool about the examples I share in the video directly correlate to their “brand beliefs.” Anyone…
My friend Mark Schaefer is releasing a new book on February 13th. I decided that because I love the book so much that I would giveaway a few copies on February 14th. See how you can enter below. So you want to be Known!