About “TheGrok”
I didn’t ask to be called The Grok. The name found me. It started in the late ’90s, when my […]
Introducing Rock Solid
An idea was sparked at the Round Rock Chamber Entrepreneurial Town Hall a few months ago and turns into reality
Does it Payless to pay less?
Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer
How Do You Handle Revenue Blind Spots?
Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without
Want Instragrammable Conversions? Leverage Context
Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing
Budgeting for Word of Mouth through the Customer Experience
This week I take a look at some simple things Magnolia Market in Waco, TX does to purchase Word of
What should you be known for?
My friend Mark Schaefer is releasing a new book on February 13th. I decided that because I love the book
11 Social Media Tools & How to Use Them to Boost Conversions
Social Media has become a key component to the success of many businesses. Contextual Advertising, real-time word-of-mouth sharing and positive
Digital Marketers they think you suck!
In this presentation below, Professor Mark Ritson (@markritson) takes on our growing obsession with social media. He explores how social media data
You are Legend!
Your marketing deserves to be legendary! Your brand and it’s story crave sharing from one customer to the next. That
A 217% Lift Every Content Marketer Should Be Getting, But Will You?
Over the course of almost two decades, Jeffrey and I have worked directly with hundreds of content writers. Many of
How to Convert More Blog Visitors
Jeffrey and I built our business on content. When we first started our agency in 1998, we had zero capital
The Lonely Brand Story Meets Social Media
Brands must make sure their stories are being told properly across all channels and that they can measure alignment and
Social Logins: Maximizing Conversions & Engagement
Do you publish content or have a blog? It seems everyone has one today. In the last year or so,