With news that Facebook gift sales and revenue are off to a rough start, they are starting to show how desperate they are for people to start buying gifts. Have you noticed their latest offer of desperation (Get $3 off your gift of $5 or more):
Maybe they didn’t think people could see that they could buy their friends gifts when you go to wish them a happy birthday from the birthday notifications and below each person they tell you what to buy them:
Yes, I am sure my friend Matt, the cofounder of a startup called OneSpot, wants me to send him a Facebook Game for his birthday. Great targeting Facebook. You sure you understand his social graph?
Or maybe they are afraid we can’t see these big adds after we post a birthday message on a friend’s timeline:
Facebook, are you that desperate to prove your ads work or just simply don’t care enough about our experience?
Facebook Offers Desperation – http://t.co/Ja1f3HI6OX – I think they may be a little bit concerned. What do you think?
Spot on! RT @TheGrok: Facebook Offers Desperation – http://t.co/ckBHRcs4yg – I think they may be a little bit concerned. What do you think?
Facebook Offers Desperation – http://t.co/LBnle34So6 the push for revenue exposes a distinctly anti-social side of FB
Facebook Offers Desperation – http://t.co/99U8UlxUoP via @TheGrok
#socialmedia reality check: Facebook Offers Desperation http://t.co/wzDDDWu8ld via @TheGrok
RT@TheGrok Facebook Offers Desperation http://t.co/gLuiPa7KCD
Facebook Offers Desperation http://t.co/b9zsXAVNB2 via @TheGrok
“Facebook, are you that desperate to prove your ads work or just simply don’t care enough about our experience?” http://t.co/nYp9Pn3gR0
Desperate for sure. I clicked on the gift and went through the process to order and its not very persuasive to get my to enter my credit card info. They are engaging people to invest time to enter all the info about the gift but when you go to buy, it opens a popup to enter credit card info. Seems a little non secure.
FB needs to figure out a way to get average consumers to enter their credit card easier and move to one click purchases.
New @TheGrok Facebook Offers Desperation http://t.co/EnzlJ6Y46v
Facebook Offers Desperation http://t.co/TsNyJYSRhz #RoyalPingdom
#leo Facebook Offers Desperation http://t.co/Vw6Qt6zAg0
Facebook is getting desperate indeed – http://t.co/pBLoDv4Ocx – great post from Bryan @TheGrok
Really funny. How desperate goes Facebook to sell Facebook Gifts: http://t.co/v1DTsoPOYh
Facebook Offers Desperation http://t.co/9zNq4QGokt
#Facebook Offers Desperation – http://t.co/0Xw2bCqPQm via @TheGrok #Socialmedia #SMM
Sad but true > Facebook Offers Desperation http://t.co/FWpqJEheLE via @TheGrok
Facebook Offers Desperation – http://t.co/lKHoB3XsAb
Yes, those ads do come off as desperate. Personally, I think users should be able to opt out of this because I don’t want people to see this when they’re trying to wish me a happy birthday.
I’ve used Facebook Gifts a few times now to give little things like a Starbucks gift card, a birthday cookie, and some fun pencils to a writer celebrating her new book. Each time, the reply has been something along the lines of: “Wow! This is the first time I’ve ever heard of gifts on Facebook.” Truthfully, the experience for both me the sender and my friends the receivers has been rather delightful.
While I agree that discounting an already cheap offer smacks of desperation, I hope it’ll help them achieve some traction and get more people using thie service. At this point, they definitely have a ways to go with achieving any sort of mindshare.
“@LinkedInExpert: Facebook Offers Desperation http://t.co/xWB07qVYyL via @TheGrok” / fun & spot-on post!