Webinar: Best Practices for Effective Website Testing & Optimization

Join Carlos Del Rio, Director of Conversion Analysis & Digital Strategy at Unbounce, and Monetate's Adam Figueira and I, who will present case studies from the different tools that I reviewed in my Website Testing & Optimization Buyer's Guide … [Continue reading]

Online Advertising in the Age of Agility

Pay-per-click (PPC) advertising is not at all like a Ronco Grill! If you just set it and forget it you can also kiss your money goodbye. We have been telling clients this for the last several years. So I was fascinated by the research my friend Larry … [Continue reading]

Designing Effective Pricing Tables

There are way too many companies that have set up pricing tables with "packages" for their products without a solid understanding of the psychology behind package design. One of the first e-commerce companies to do this well was Dell. Nevertheless, … [Continue reading]

Website Testing & Targeting RFP: Questions To Ask Vendors

If you’re in the market for a website testing and optimization tool, hopefully you’re not among the unfortunate few whose corporate rules and regulations (or BPUs - business prevention units) require the creation of a Request for Proposal (RFP). But … [Continue reading]

Oh Goody, It’s Free

On my way to writing about pricing tables, Jeffrey (my brother and business partner) shared with a client his thoughts on the use of "free." I insisted that before discussing pricing in this column he should help me cover the phenomenon of free. … [Continue reading]