Designing Effective Pricing Tables

There are way too many companies that have set up pricing tables with "packages" for their products without a solid understanding of the psychology behind package design. One of the first e-commerce companies to do this well was Dell. Nevertheless, … [Continue reading]

Website Testing & Targeting RFP: Questions To Ask Vendors

If you’re in the market for a website testing and optimization tool, hopefully you’re not among the unfortunate few whose corporate rules and regulations (or BPUs - business prevention units) require the creation of a Request for Proposal (RFP). But … [Continue reading]

Oh Goody, It’s Free

On my way to writing about pricing tables, Jeffrey (my brother and business partner) shared with a client his thoughts on the use of "free." I insisted that before discussing pricing in this column he should help me cover the phenomenon of free. … [Continue reading]

Effective Selling From Your Non-E-Commerce Product Page

In my last column, I told you about seven must-test elements on your e-commerce product pages. I left you with less tangible products and services with a promise I'd follow up in this column. So, if you sell a product or service through untraditional … [Continue reading]

Free! – The Website Testing & Optimization Buyer’s Guide for the Enterprise

I'm sure you will find this shocking; occasionally I get  frustrated with the corporate decision making processes. A couple of months ago the CEO of an Internet Retailer Top 100 website asked me for my opinion about which testing and targeting tool … [Continue reading]