When Web Analytics Lie

What happens if your onsite web analytics look good, but you still aren’t drawing conversions?

Mike McDonald, of WebProNews caught up with me after one of my site clinics at Search Engine Strategies for an interview on Creating a Self-Service Sales Cycle.

After looking at the analytics, I saw that not a single page had a bounce rate over 20 percent and no page had an exit rate bigger than 30 percent. However, the conversion rate was under 1 percent. In other words, customers knew how to get around the site but did not know how to buy. This is a case where landing page optimization isn’t enough.

Please share if you think others would benefit.