I Was There To Build the Foundation. They’re Building the Future
You’ve never taken a ride in a time machine. Neither have I. But I sure felt like I had. This […]
Landing Page Optimization Isn’t Enough
Not long ago I spent some time analyzing a website for a presentation I was going to do. This particular
Can I Help Inspire Your Organization to Change in 2 Links?
I want to share two links I reviewed last week that will hopefully change the way you look at digital
Great Metrics Lie About Social Media
A Bain survey recently shared that 80 percent of company executives believed they delivered a “superior experience” to their customers.
The Shake Weight Challenge of Social Media
The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from
The Smarter Data Manifesto
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” – Jack Welch
The Next Generation of Data Analysis
In the near future you will use voice commands to ask for actionable stories to be related to you from
Use the Data
When I studied the data and made an intuitive prediction that 80 percent of PPC professionals would be replaced by an
Marketing Analyst, You Better Up Your Game
Last week, I explained how 80% of PPC professionals will be replaced by an algorithm. However, deeper in to my article
Fanning the Flames of Big Data
Last week, an article in TechCrunch offered an opinion on “Why We Need to Kill Big Data.” Perhaps it was
The CMO’s Marketing Analytics Optimization Framework
In my last column, I shared recent research about how CEOs have lost trust in CMOs’ ability to be focused
Facebook’s Desperate Attempt to Prove Its Value (Test it Yourself)
Last week Adobe and IBM both came out with studies about how little impact Facebook had on referrals to sales on
Big Data Does Not Mean Big Amounts of People
In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus
Claiming Your Unfair Advantage
In my recent column, “E-Commerce Moneyball: Chasing the Market Leader,” I briefly discussed how Amazon built tools for its own
Optimization Thursday is coming to Dallas 9/8/11
Optimization Thursday is a fun, educational, inspirational event and a must for all people interested in optimizing digital experiences. It’s