Archives - Bryan Eisenberg & Jeffrey Eisenberg

In the middle of the Great Depression, when wallets were thin and hope was even thinner, a young copywriter named Elmer Wheeler said something that changed everything: “Don’t sell the steak. Sell the sizzle.” That line crackled its way into the halls of marketing history. Because Wheeler saw something others didn’t. While companies pushed facts, he pulled feelings. While they talked features, he told stories. He realized that people weren’t buying what was being sold. They were buying how it…

Adriana Nunez, Director of Innovation and Entrepreneurship Round Rock Chamber

Why Round Rock Is Quietly Building the Strongest Entrepreneurial Culture in Texas

Bryan Eisenberg

Entrepreneurship, Influencer, Interview, Podcast, Startups

You ever walk into a room and just know you’re in the right place? That’s what talking to Adriana Nunez of the Round Rock Chamber on the Rock Solid podcast felt like. Now, if you’ve ever heard me speak or read Be Like Amazon or Waiting for Your Cat to Bark, you know I believe in systems. Repeatable processes. Measurable outcomes. But even more, I believe in people. And Adriana? She’s the kind of person who makes a community magnetic…

Storytelling is essential, but it’s not enough.

Bryan Eisenberg

Storytelling

It’s the spark, not the system.The amplifier, not the engine.The bow, not the gift. A great story can capture attention.It can stir emotion.It can linger in the mind long after the words are gone. But if the beliefs behind the business are shaky,if the system is broken,if the strategy is vague or misaligned,then the story becomes a trap, not a tool. Because storytelling doesn’t fix misalignment.It amplifies it.It spreads the wrong message faster.It’s lipstick on a pretty pig.It’s narrative masking…

The Product That Could Not Be Sold

Bryan Eisenberg

Brand, Content Marketing, Influencer, Personal Branding, Strategy, Uncategorized

It was a product nobody wanted. Then one man touched it, and it became a $200 million phenomenon. No new features. No redesign. No big marketing budget. Only one thing changed and everything exploded. Here’s the story: In the 1990s, a small company created a fat-draining countertop grill. It worked. It solved a problem. But no one cared. Sales flatlined. The product sat on shelves, ignored and forgotten. They tried different strategies. Nothing moved the needle. Then came a breakthrough…

Children's Business Fair Young entrepreneurs on the Rock Solid podcast.

Why Your Kid Should Run a Business Before They Get a Job

Bryan Eisenberg

Conversation, Entrepreneurship, Interview, Podcast

Have you ever seen a 10-year-old negotiate product margins, rethink branding strategy, and pivot to a new product based on customer feedback – all before lunch? I have. And it wasn’t in some Shark Tank fantasy camp. It happened right here in Round Rock, Texas, at the ESTEAM Academy Children’s Business Fair. This is their 8th fair. We just wrapped up a very special episode of Rock Solid, where I sat down with several of the young entrepreneurs who’ll be…

The Stories We Sell (Ourselves)

Bryan Eisenberg

Brand, Buyer Legends, Marketing, Storytelling, Uncategorized

You know what’s underrated? Belief. Not “hope.” Not “manifestation.” Not even “confidence.” I’m talking about conviction. The kind that gets you moving when you’ve got no traction, no approval, and no real roadmap. David J. Schwartz nailed it: “Believe you can succeed and you will.” It’s not just a nice quote – it’s a demand. Because belief changes what you attempt. And the minute you attempt, you create momentum. Action breeds confidence. Not the other way around. Most people are…

Keith Goode, technical search engine optimization expert

Keith Goode on the Evolution of Search and Why Technical SEO Still Matters

Bryan Eisenberg

AI, Interview, Optimization, Podcast, Search Marketing

Keith Goode landed in Round Rock over 20 years ago. He didn’t have a job. Just an invitation to crash with a friend. He saw potential here. Something felt right. And now? He’s helped some of the biggest brands in the world fix their most complex search challenges. But back then? Like a lot of us, he started by doing SEO before it even had a name. Back in the days of Altavista and Yahoo, ranking was about cramming keywords…