Archives - Bryan Eisenberg & Jeffrey Eisenberg

From Elephants to AQ: Why Sticky Phrases Create Unstoppable Brands

Most marketers underestimate just how physical persuasion really is. When you see someone smile, your mirror neurons smile. When you hear laughter, your brain laughs with them. Neuroscientist V.S. Ramachandran calls them “empathy neurons” because they dissolve the barrier between self and others. This is why the most memorable ads don’t just tell you something. They make you feel it. They create knee-jerk reactions, inside jokes, even little catchphrases you carry into your daily conversations. Wassup! That’s what Dr. Matt…

The Bison and The Raven: A Tale of Resilience and how to Escape adversity

The Raven and the Resilient Bison: A Fable on how to Escape Adversity

Bryan Eisenberg

A young raven falls out of its nest in the dark of night. He sees several ravens and other birds head off, soaring away to seek shelter. The sound of thunder and flashes of light warn him of the peril of an incoming storm. Watching all the other birds fly and glide gracefully, the little raven leaps into the air but barely manages to get off the ground and lands in a muddy puddle. Frustrated and confused by the seeming…

Mental Health Support Before Crisis: Bryan Eisenberg’s NAMI Central Texas Interview

Bryan Eisenberg

There were days I could barely get off the couch. I struggled to shower, and if my dog Hero had not needed a walk I might never have stepped outside. Hero’s tail, thumping against the door, became the metronome that kept me moving when nothing else would. That low season framed my conversation with Clarena Tobon, Executive Director of NAMI Central Texas, on the Rock Solid podcast. Clarena spends her days turning private battles like mine into public support through…

Round Rock, William Gravell former county judge and current SBA Advocate

A Milkman’s Deal, a Thousand Volunteers, and the County That Doubled in Six Years

Bryan Eisenberg

When former county judge William Gravell says his family landed in Williamson County because a milkman struck a bargain with a local banker, you lean in. You lean in because every great community is built on small, generous moments that compound over decades. You lean in again when you hear the punch line. The same county that once stretched pasture all the way down Main Street now carries an appraised value of 184 billion dollars, a jump from 89 billion…

K. LaFleur-Anders from CoffeeMilk Media and TedX Round Rock

You Can’t Build a Business Without Building a Story First With K. LaFleur-Anders

Bryan Eisenberg

There’s a moment in every entrepreneur’s life when the spreadsheet stops mattering. A moment when the funding pitch fades, the product launch is over, and all you’re left with is this question: “Who am I doing this for? And why should they care?” That moment is where every great story starts. And it is exactly where this episode of the Rock Solid Round Rock podcast begins. What Happens When You Bring 100 Powerful Women Into a Room and Actually Listen?…

The Stories We Sell: Why Every Click, Every Cause, and Every Conversion Begins with Connection

Bryan Eisenberg

I don’t know about you, but I’ve never believed marketing was about metrics (even as the co-founder of the Digital Analytics Association). Sure, I love a good dashboard. I built a career helping billion-dollar brands turn clicks into conversions. But at the end of the day, what moves people isn’t the metric. It’s the meaning. And that’s what this SEO Charity webinar was really about. It wasn’t a lecture on storytelling. It was a mirror. A reminder that we don’t…

Entrepreneur lessons with Kevin Koym of Tech Ranch Austin

From Campfires to Catalysts: Why Entrepreneurs Thrive When Community Comes First

Bryan Eisenberg

Not every conversation leaves an imprint. But some, like the one I recently had with Kevin Koym, stay with you. We recorded it just before Startup Day in Round Rock, where Kevin was preparing to host one of his signature Campfire Networking events. For those unfamiliar, it’s not your average mixer. There’s no pitch deck, no elevator speech. Just entrepreneurs coming together around a metaphorical fire, sharing insights instead of intentions. Kevin’s been doing this a long time. Long enough…

Legacy Is Built Between Bites: What Will Peckham Taught Me About the Stories We Leave Behind

Bryan Eisenberg

Some men build resumes. Others build roots. Will Peckham didn’t just run for office or shake hands at ribbon cuttings. He showed up, day after day, one bite at a time, to feed a vision of Round Rock that would outlive him. Not for legacy’s sake. But for his kids, his grandkids, and for neighbors he hadn’t yet met. When we sat down for the Rock Solid podcast, I wasn’t just hearing another civic success story. I was witnessing someone…