Archives - Bryan Eisenberg & Jeffrey Eisenberg

What Might We Do For You Now?

May 25, 2017

After writing Be Like Amazon: Even A Lemonade Stand Can Do It, several people have asked Jeffrey Eisenberg and me: What do you do for companies these days? We’ve created a short list: Customer Experience Planning: We conduct workshops/ projects where we plan and optimize digital and real world experiences to increase sales, retention, and satisfaction. This includes commerce redesigns, process changes, continuous optimization, etc. Align Customer Brand Expectations with Business Metrics: We conduct workshops/ projects where we plan and optimize…

Want a free book that will make you laugh?

April 23, 2017

Bryan Eisenberg

Books, Uncategorized

My friend Geraldine DeRuiter (@everywhereist) is about to release her first book. The book will be released May 2nd. The reviews have been amazing so far. I am sure you will love her writing like I do. Comment below why you would love a copy of her book for a chance to win. All Over the Place: Adventures in Travel, True Love, and Petty Theft

Would you like to Brand Like Amazon? Even a Lemonade Stand Can Do It

March 10, 2017

Bryan Eisenberg

Books, Brand, Customer Experience, Marketing

Some of you might have seen through our social media channels that Jeffrey and I have been working on a new book with our friend and mentor Roy H Williams. We have been sharing a new chapter every week. This Monday we will release Chapter 11. The book has only 12 chapters. If you would like to be among the first to read the book head over to BrandLikeAmazon.com. If you subscribe you will receive by email a PDF of…

Finding the people and taking the people out of retail

February 14, 2017

Bryan Eisenberg

Customer Experience, retail, Trends

NRF 2017 kicked off with a keynote titled “Building Tomorrow’s Workforce: How Retailers Are Attracting and Retaining Talent.” The CEOs of Macy’s, HSNi, Walmart, and Ashley Stewart talked about the value of great people in retail. No one would argue that retail is a people business. I have always found one the best parts of the NRF shows are the people I have met. However, I think we need to start framing this discussion differently, and if the trade-show floor…

When Retailers Wreck Relationships Because Of Pricing Errors

December 9, 2016

Bryan Eisenberg

conversion rate, retail, Speaking

CyberMonday is becoming one of the most critical days for retailers today. According to IBM, Cyber Monday retailers saw online sales increase by 16.7 percent over last year. Retailers are using email and social offers to get the attention of their customers. In fact, according to IBM’s research: On Cyber Monday alone, IBM clients sent nearly 500M email notifications to consumers around the world – a one-day record high. Mobile push outreach continued its rapid growth and was up 47…

Conversion 101: Creating an SEM Legend for Improved PPC Campaigns

August 2, 2016

Bryan Eisenberg

Complex Sales, Conversion Rate Optimization 101, Personas, PPC, Search Marketing, Strategy

In part one of this post, we took a look at the challenges a home remodeler or contractor might have at getting prospects to contact them and fill out a form from their landing pages. Before I go through the process and list all the questions our Persona might have, I want to ask you who do you think is the most successful SEM advertiser of all time? If you answer Amazon, then I would have to agree with you.…