Archives - Bryan Eisenberg & Jeffrey Eisenberg

Even Your Shopping Cart isn’t Sacred

April 25, 2016

Customer Experience, omni-channel, retail, Strategy, Trends

Birth of the Shopping Cart The first rolling shopping cart was created by a Piggly Wiggly owner in Oklahoma City. Once a regular basket got too heavy, customers headed straight for the check-out line. This robbed stores of incremental sales. So in 1936, that store owner introduced a rolling cart to make shopping easier. In CRO terms, he reduced the friction of shopping to increase average order size. The design went mainstream in the 50s. It has remained a retail “best practice”…

Omni-channel pricing with the connected customer

January 27, 2016

Bryan Eisenberg

Multi-Channel, omni-channel, retail

Sixteen painful minutes standing there while those behind us whispered obscenities under their breath. It wasn’t our fault. Standing on line waiting to complete a simple transaction should never be so painful. Let me tell you a story about how dynamic pricing issues and lack of cross-channel awareness created a negative message for a leading retail brand. My daughter was desperate, in the way only a fourteen year old can be, to purchase the Logo board game for her best…

While I Have Been Gone…

December 18, 2015

Bryan Eisenberg

Uncategorized

First, I would like to apologize for not blogging here and sharing with you. It isn’t because I have stopped writing or haven’t been busy with our new startup, speaking and clients but I have been writing elsewhere. A few of the things I have written lately include: Separate Pieces Lead to Poor Experiences – on the IBM Commerce Blog Mindfulness As a Conversion Rate Optimization Tool – on the SalesForce blog Keys to Success for Online Retailers: Experts Weigh In…

Are You Optimistic About SEO?

August 21, 2015

Bryan Eisenberg

Customer Experience, Mobile, Optimization, Search Marketing

Since 2012, Searchmetrics has developed a report that looks at the ranking factors that Google uses which can help content marketers, webmasters, and SEO specialists to focus on those important criteria when developing content for websites, social media platforms, articles and blogs. I’ve been keeping a close eye on this space for nearly two decades and in 2011, I summarized all of SEO into the 5 R’s of search marketing that were evergreen and constant. Focus on how content on…

Mobile Is Not The Next Big Thing – It’s Already the Big Thing

May 18, 2015

Bryan Eisenberg

Customer Experience, Mobile, Web Design

In mid 2013, mobile Internet access surpassed fixed Internet access, and according to comScore the gap is only widening. Many people are not as easily frustrated with mobile as they are with desktop, because their expectations are still low. It was the same way in the late 90s and early 2000s with desktop experiences. However, that forgiveness won’t last very long. Consumers will keep expecting more and more great experiences like those they get from mobile-optimized companies like Amazon. As…

Increase the Persuasive Momentum of Your Conversion Funnels

April 21, 2015

Bryan Eisenberg

Buyer Legends, Scent, Scent

Companies that plan and optimize persuasive momentum usually convert two to four times better than their industry’s average conversion rate. If you are not properly planning the persuasive momentum of your customer’s experience, then you are leaving way too much to chance. I like to keep chance as far away from my business as possible. I hope you might feel the same way. What Is Persuasive Momentum? In Waiting for Your Cat to Bark? we defined persuasive momentum as “the…