Archives - Bryan Eisenberg & Jeffrey Eisenberg

Mobile Is Not The Next Big Thing – It’s Already the Big Thing

May 18, 2015

In mid 2013, mobile Internet access surpassed fixed Internet access, and according to comScore the gap is only widening. Many people are not as easily frustrated with mobile as they are with desktop, because their expectations are still low. It was the same way in the late 90s and early 2000s with desktop experiences. However, that forgiveness won’t last very long. Consumers will keep expecting more and more great experiences like those they get from mobile-optimized companies like Amazon. As…

Increase the Persuasive Momentum of Your Conversion Funnels

April 21, 2015

Bryan Eisenberg

Buyer Legends, Scent, Scent

Companies that plan and optimize persuasive momentum usually convert two to four times better than their industry’s average conversion rate. If you are not properly planning the persuasive momentum of your customer’s experience, then you are leaving way too much to chance. I like to keep chance as far away from my business as possible. I hope you might feel the same way. What Is Persuasive Momentum? In Waiting for Your Cat to Bark? we defined persuasive momentum as “the…

4th Post – Recipes For Practical Customer Experience Design & Optimization # CRO #UX #CX

April 9, 2015

Jeffrey Eisenberg

B2B, B2C, Buyer Legends, Content Marketing, Conversion Rate Optimization 101, Customer Experience, Marketing, Not to Miss Links, Personas, Storytelling, training

Please read the just published Personas: The Key Ingredient In Design For Conversion. It is the fourth in a series of six Recipes For Practical Customer Experience Design & Optimization posts. In case you missed them, the first four posts are: I. Pre-mortem because it is the antidote to Murphy’s Law First we’ll explore the most impactful step of the process, the pre-mortem. Some of our largest conversion wins over the last two decades ever were the result of our clients going through the pre-mortem…

#CRODAY Webinar 4/9/15 – Buyer Legends for CRO with Bryan Eisenberg

April 6, 2015

Jeffrey Eisenberg

Buyer Legends, Conversion Rate Optimization 101, Webinar

Empower your team with 10 key ingredients for generating powerful customer stories that boost conversion. Reminder: Don’t forget to register for #CRODAY on April 9. 2015 here With Buyer Legends, Your Team Will: Improve communication. Your whole team will see and understand the bigger picture and the important details Improve execution. You will turn big directives into purposeful and more effective actions Improve testing. You will understand how to plan and implement more effective and impactful tests Make more money. You will see improved…

Interview With Bryan Eisenberg – Two Episode Podcast – Buyer Legends & IdealSpot.com

April 4, 2015

Jeffrey Eisenberg

Buyer Legends, Customer Experience, Ecommerce, Interview, Marketing, Multi-Channel, Storytelling

Bryan was recently interviewed by Rod Worley the host of “Inside the Jewelry Trade Radio Show” to let us know that his interview was now online. Here is what Rod had to say: Good evening Bryan, Just a quick note to say your episode(s) are live in iTunes and on our website. Why two episodes you ask? There was so much great content that we had to break it into two individual episodes. Studies have shown that once a podcast gets…

50+ Digital Marketing Tools To Grow Your Startup

March 20, 2015

Bryan Eisenberg

Startups, Tools, Uncategorized

The one constant of Austin’s SXSW conference is the gaggle of startups trying to pitching for attention. Some deserve it, others not so much. IdealSpot.com was named one of the 50 Austin Startups You Absolutely Must Know About, I’m a co-founder and CMO of one of those startups. I thought you might be interested in some of the tools that IdealSpot and other top Austin startups in town are using. If you do a quick online search you’ll notice that…

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Is Conversion Rate Optimization (CRO) a Dead End?

March 6, 2015

Bryan Eisenberg

conversion rate, Customer Experience, Strategy

April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday. I’ve invested almost half my life evangelizing for conversion rate optimization (CRO). I should be thrilled but instead I find myself asking: is CRO, as it is practiced today, a dead end? The good news is that there is a greater awareness that increasing sales conversion rates offers a greater ROI than what you can get from optimizing your traffic;…

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Recipes For Practical Customer Experience Design & Optimization – Buyer Legends

February 11, 2015

Jeffrey Eisenberg

Buyer Legends, Continuous Improvement, Conversion Rate Optimization 101, Customer Experience, Marketing, Personas, Storytelling, training

This is an important post that Anthony Garcia wrote on the Buyer Legends blog If I gave you a recipe some of you would be thrilled and others not so much. You can cook a gourmet meal that will have your taste buds fox trotting. I know that to be true. When it comes to food there are alternative ways to acquire a great meal. However, when cooking up great customer experiences there are no alternatives. If you want customers…