How our Words Create Beliefs
What if your morning coffee had commitment issues? Hot and iced, both at once. Undecided, until you decide. That’s not just today’s vibe. It’s how your brain and your universe actually behave. Your brain doesn’t passively receive reality. It predicts it. It guesses what comes next, then reshapes what you see, hear, and feel to match that expectation. Neuroscientists call this predictive coding.Marketers call it positioning.Storytellers?They call it the power behind everything. If your brain expects rejection, it filters for…