Archives - Bryan Eisenberg & Jeffrey Eisenberg

Social Conversions: The Launch Story of BO.LT

October 7, 2011

Nobody in this industry has been in the conversion rate optimization game as long as my brother Jeffrey and I have. Yet, brothers Matthew and Jamie Roche are responsible for many organizations beginning to test. They founded Offermatica (which is today’s Adobe Test & Target). So when the Roche brothers decided that they were ready to start their next project, BO.LT, you assume they’d know something about speaking to their audience and converting them into customers; especially since the product…

Confessions of an Online Tool Junkie

September 26, 2011

Bryan Eisenberg

Tools

As many of my readers know, I have been a tool junkie for a long time. Every year for the past several years I have shared my favorite free and low cost tools to improve your website and online marketing efforts. Last year I published a list of 99 tools and this year I was aiming to publish a list with over 120 tools. Well, I got carried away and decided that it would be easier for you and me…

99 Excuses For Your Digital Marketing

September 23, 2011

Bryan Eisenberg

Advertising, Continuous Improvement, Strategy, Tools

Let’s get right to that list…. 1. Online Marketing budgets aren’t allocated to enable you do to the job right. 2. Because of #1, I am sure you could list 98+ more reasons! Too often the C-Suite has not figured out that your digital marketing (I include web, email, mobile & social here) activity is the glue that binds their brand together. They miss that online is that initial first impression before most people even decide to step into your…

21 Secrets of Top Converting B2B Websites

September 20, 2011

Bryan Eisenberg

B2B, Seminar

Enjoy this presentation by Jeffrey Eisenberg which was presented at Dreamforce 2011 in San Francisco:

Shouldn’t Analysts be Able to Explain the Narrative?

September 16, 2011

Jeffrey Eisenberg

conversion rate, Ecommerce

Below is an interview with a Danish reporter asking me for some thoughts about e-commerce. Don’t worry, once you get past the Danish the interview is in English. By the way, I’ll be presenting the keynote at the Danish Distance Selling and E-business Association (FDIH) later this month, so if you attend please come over and say hello. Q: What is the most typical failure concerning webshops in general? A: Too many companies put all their resources into the launch.…

Conversions: Whose Job Is It Anyway?

September 9, 2011

Bryan Eisenberg

conversion rate, Strategy

I just presented the keynote at the European Conversion Summit in Frankfurt, Germany. It was the best attended conversion-oriented conference I’ve attended to date. In a discussion with the conference organizer, André Morys, about the number and backgrounds of the people attending, André apologized that Germany was at least two years behind the United States. Baloney! I told him I couldn’t agree and that I was very impressed with the number and quality of people in attendance. Nevertheless, I told…

Optimization Thursday is coming to Dallas 9/8/11

August 29, 2011

Jeffrey Eisenberg

conversion rate, web analytics

Optimization Thursday is a fun, educational, inspirational event and a must for all people interested in optimizing digital experiences. It’s educational networking in a format that provides a monthly forum for people to talk, to debate and to discuss various conversion optimization challenges over beverages and appetizers while networking with other professionals interested in online marketing and optimization. For this first ever Optimization Thursday, Abhi Jadhav of Travelocity and Jeffrey Eisenberg of Eisenberg Brothers & Associates will briefly discuss their…

Data Rich, Optimization Poor

August 12, 2011

Bryan Eisenberg

Continuous Improvement, Optimization, Strategy, web analytics

Building an optimization culture is hard and it seems that it might be getting harder. My friend Avinash Kaushik, the analytics evangelist at Google, recently shared an important stat and his observation on Google+: Only 22% of companies have a strategy that ties data collection and analysis to business objectives. Down from 25% last year. [Source: Econsultancy Online Measurement & Strategy report http://goo.gl/OGscu] The problem is not the tool. The problem is you and me and our management. Think of it…