Simplicity: Google’s Secret Pay-Per-Click Tax
We want it simple! Given a choice, human beings choose simple over complicated virtually every time. Searching with Google is
An Intervention for a PPC Addict
In my previous life, I was a social worker who helped mentally ill and chemically addicted adults on their road
PPC Optimization: The Road to Recovery Workshop
In a couple of weeks, I will be on the road again to help people optimize their Pay Per Click
Why I Won’t Buy From You!
Actually the answer is pretty simple. You haven’t given me sufficient reason to choose you over your competitors. Today’s customer
The Secret Behind Successful PPC Advertising
When we audit clients’ PPC (define) accounts, we look at their work from two aspects: the technical and the creative.
7 Ways to Increase and Retain Newsletter Subscribers
Newsletters continue to serve as an effective way for businesses, from retailers to B2B services, to stay in touch with
Measuring Social Media: An Interview with Jim Sterne & Avinash Kaushik
Just last week, I had the pleasure of keynoting the fabulous eMetrics Conference in San Jose. While there I had
Want More Actions? Leverage the Point of Action
Two weeks of West Coast jet lag while keynoting three conferences means a lot of parties. At a reception, a
Free Conversion Rate Consulting 2
In January, I was able to offer a couple of websites free conversion optimization consulting from my MarketMotive certification students. Those students had
Testing Like an Olympian: An Interview With Janis Lanka, Elastic Path
Janis Lanka (@janislanka, manages front-end development for Elastic Path Software and was responsible for testing on the Official Vancouver 2010 Olympic Store.
7 Form Factors to Increase Conversions
My last two columns focused on evaluating the five dimensions that make the 10 design elements of the anatomy of a landing
The Google AdWords Drama
You’ll laugh, you’ll cry, you might even kiss your money good bye. Google AdWords is one of the most remarkable
MarketMotive Conversion Scholarship Winner
A few weeks ago MarketMotive, the rest of the faculty and I announced a contest to award a scholarship for
SEM Intent & Landing Page Conversions
If you knew the true intent of a search inquiry (query) and you could respond to that intent perfectly then
5 Dimensions of Landing Page Element Success
Last time, I shared with you the 10 landing page elements, such as the call to action, that make up