Archives - Bryan Eisenberg & Jeffrey Eisenberg

5 Reasons Your Competitors May Be Kicking Your B&^(

August 10, 2011

Competitive Intelligence, Continuous Improvement

There are a finite number of ways to stand out and capture significant market share in any marketing category. You can be lowest price driven (a dangerous path), operationally excellent, channel dominant, or focused on customer intimacy. Many companies excel at two or three but it is nearly impossible to excel at all of them. Can you name the company that does? Here are 5 strategies companies use to become market leaders. They have efficient operations – Operations that let…

Accidental Marketing: Have We Changed in the Last Decade?

August 9, 2011

Bryan Eisenberg

Strategy

I originally published Accidental Marketing on ClickZ September 10th, 2001. How much in our world has changed in the last decade? Has your organization changed to make sure they aren’t doing any accidental marketing? What are the obstacles holding organizational change back? Here is the article as it appeared when I first wrote it: —————————————– No, no, that’s not the title of Seth Godin’s next book. “Accidental marketing” refers to a pervasive Web-based trend that is focused on the “how”…

Conversion Industry Wins, Conferences, Catching Up and All That Jazz

August 5, 2011

Bryan Eisenberg

Seminar, Speaking, Webinar

Conversion and testing are what Jeffrey and I have predicted would be sexy since 1998. Luckily, even a broken clock is right two times a day and the recent news around companies we’re invested in: BoostCTR.com, Tagman.com and Monetate.com may finally prove us right (see below). We’re also encouraged by the amount of keynote presentations we’ve had to turn down in the USA and internationally. Conference season will soon have me missing my family. I love meeting new people, please come…

How Your Website Loses 7% of Potential Conversions

July 29, 2011

Bryan Eisenberg

conversion rate, Mobile, Optimization

Download speed matters. And it is time to get serious about it. A one-second delay could result in 7 percent fewer conversions, 11 percent fewer page views, or even a 16 percent decrease in customer satisfaction. Over the last 15 years, I’ve told that to clients and it’s been confirmed by third-party research. So if speed affects business results, then why would you add a second to a page’s load time? The Google +1 button and the Facebook Like button…

W2M: Website to Mobile – A Multi-Channel Retail Opportunity

July 5, 2011

Bryan Eisenberg

Ecommerce, Mobile, Multi-Channel, Strategy, web analytics

I was recently discussing online retail with a colleague and the challenge online retailers face in proving their value to their traditional brick-and-mortar counterparts. It made me wonder why no ecommerce platform (that I know of) has added the ability to send a shopping cart to someone’s mobile phone. Imagine you are on the Nordstrom website and you are looking at a number of outfits but you don’t want to commit to purchasing them until you can touch and feel them or…

Everything You Wanted to Know About Us…

July 1, 2011

Bryan Eisenberg

Copywriting, Web Design

It’s often the most neglected page on your website; if you even have this page. However, if you do, it is very likely among the most visited pages. I may be dating myself but it is the Rodney Dangerfield of web pages. It gets no respect. Do you have an “about us” page? Is it performing at the level it should be? As brands, we should want people to like us, to share our values, to feel validated by doing business with…