A Marketing Optimization Fitness Plan
Is your corporate metabolism a bit sluggish? Are you dragged down by the weight of meeting-itis? Do you need more energy
12 Insider Techniques to Increase White Paper Leads
Are you selling your white papers short with poor merchandising? Many sites offering “free” white papers, case studies, or resources
5 Steps to Increase “Qualified” Leads From Your Website
When you ask salespeople about their biggest gripe about marketing, they complain about not enough qualified leads. You can often tell
Play the Online Marketing Game Like “Charlie Hustle”
With Major League Baseball’s spring training under full force, it inspires me to look at how we approach our “online
10 Steps to Optimizing Copy and Content
If we could spend only a few minutes working together to optimize your website, we’d still get results starting with
The 2 Minute Customer
The seconds pass by in your visitor’s mind as they arrive to your website. If they don’t bounce immediately because
Marketing Keynote: The Future Shopper
The Future Shopper: How Offline is the New Online Nobody argues about if search, social, and mobile technologies impacted customers’
The 5 Rs of Search Engine Marketing
We came up with 5Rs of Search Engine Marketing (SEM) to demystify the process of Search Engine Optimization (SEO). This
Optimizing the Conversion Rate Optimization Process
Confused about conversion optimization? You should be with all the experts sharing their opinions. After all, everyone is entitled to
How Many “Potential Buyers” Are You Driving To Your Website?
Just do It! Stop thinking of your traffic in terms of number of visits or visitors. That metric sucks! All
The Future of Publishing and Advertising
No one knows exactly when the first advertisement was published on a printing press. We do know: In 1609, a
How LivingSocial.com Acquires New Customers for Under $10 Each
In December, Amazon (AMZN) invested $175M in LivingSocial. Like Groupon, LivingSocial capitalizes on local advertising by having deals of the
How to Prove That Your Designer Is Costing You Money {4:00 video}
Often times, marketers approach me to tell me they think something is wrong with their page but they aren’t sure
How Small Online Businesses Can Compete with Larger Businesses
Dr. Ralph Wilson from Web Marketing Today interviewed me at Search Engine Strategies (SES) Conference in Chicago: [youtube]http://www.youtube.com/watch?v=yyFzedTfNaE&feature=player_embedded[/youtube]
Free Conversion Rate Consulting for You?
In the past, I was able to offer a couple of websites free conversion optimization consulting from my MarketMotive certification students. Those students