Archives - Bryan Eisenberg & Jeffrey Eisenberg

I dislike the term “Demand Generation”, also referred to as “Demand Creation” because it’s misleading. Surely marketing professionals know better. I hope. You could always look it up on Wikipedia where it’s reasonably explained. It’s only in several conversations with business owners and C-level executives over the last few months that I realized how misleading the term is. Think about how the term sounds to non-marketing professionals. I mean really, you get this image of a marketer ripping and tearing…

Strategy Challenges for Effective Online Marketers, Part 1

Bryan Eisenberg

Optimization, Strategy

Marketers like to ask: How do I increase my sales? How do I get more leads? How do I drive more traffic to my site? How do I achieve better search engine rankings? How do I keep customers from abandoning their shopping carts? How do I use the data I get from my analytics software? How do I move to the next level? These are important questions. Over the last decade we’ve challenged hundreds of clients to reframe their questions.…

What If You Had $1,000,000 To Invest 50 Years Ago?

Bryan Eisenberg

Continuous Improvement, Trim the Fat

And you had the choice of GM or Toyota to invest in. Which would you have chosen? 50 years ago GM had all the marketing muscle, the innovative cars, the great distribution and Japanese cars did not enjoy the reputation they have today? 50 years ago you would be sure that GM was the sure bet. But what changed? Dr. W. Edward Deming! In 1947, he came to Japan to help the distraught economy and he taught them the priceless…

69 Free (or low cost) Tools to Improve Your Website

Bryan Eisenberg

Optimization, Tools

1. UserTesting.com UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $29 and is typically ready in one hour. The users are pre-screened to ensure they can follow instructions, stay on task and verbalize their thoughts. UserTesting is fast, easy and inexpensive. Users are prescreened and rated by previous clients so the quality…

Top 10 Online Retailers by Conversion Rate: August 2009

Bryan Eisenberg

Benchmarks, conversion rate, Ecommerce

Here are the top 10 converting websites for August 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors. 1. Schwan’s 45.1 2. ProFlowers 34.1 3. Vitacost 24.4 4. Woman Within 24.1 5. Blair 22.2 6. 1800flowers 20.5 7. AbeBooks 19.2 8. Amazon 17.0 9. QVC.com 16.8 10. DrsFosterSmith.com 16.2 < *Source: Nielsen Online…

SEM Konferansen 2009

Bryan Eisenberg

Uncategorized

I am back from Norway after having presented at the SEM Konfersansen 2009 to a great group of Search Marketers. I think they received the core of my message which was that most of them don’t have a traffic problem but a conversion problem. Organized by the IMNA/ IAB Norway this show brought together some fabulous speakers from around the globe. Ola Hanø (a fabulous host) reached out to the likes of Rand Fishkin (accompanied by his lovely wife Geraldine),…

How to Trim the Online Ad Budget

Bryan Eisenberg

Advertising, Optimization, PPC, Trim the Fat

I hear one big question over and over again when I speak: where do I trim the fat from my online budget? If you aren’t being asked to do more with less, then just wait. You will. Online marketers that have well-monitored stews of traffic on their site are hesitant to do anything other than add to the traffic pot. The thought of shifting or slashing online budgets and risking traffic is surely keeping many marketers up way past their…