Bryan Eisenberg

Bryan Eisenberg

Bryan Eisenberg is an award-winning, internationally recognized authority in marketing and persuading customers. A pioneer in digital analytics, conversion rate optimization, persuasion architecture, persona marketing, buyer narratives, and customer experience, Bryan has co-authored bestselling books including Call to Action, Waiting For Your Cat to Bark?, Always Be Testing, Buyer Legends, Be Like Amazon, and The Rice and Beans Millionaire, all of which have appeared on Wall Street Journal, New York Times, USA Today, Business Week, and Amazon bestseller lists. With decades of experience, Bryan has been part of the founding team of four data-driven startups and has successfully raised capital for each. He has also advised over a dozen startups, guiding companies like Bazaarvoice, UserTesting, and Runa (acquired by Staples) to successful exits. His proudest accomplishments include helping thousands of companies, including Google, Chase, Dell, Disney, and GE, dramatically improve their sales using frameworks developed with his brother Jeffrey. A sought-after international keynote speaker, Bryan has headlined events such as Shop.org, SalesForce's DreamForce, Direct Marketing Association, and the Canadian Marketing Association. His work has earned him recognition as one of the top 10 User Experience Gurus by eConsultancy, a LinkedIn Retail Influencer, and an IBM Futurist. He was also named one of the iMedia Top 25 Marketers and a Marketing Edge Rising Star. Bryan and his wife serve their local community, running A Place At Home – North Austin, a home care agency in Round Rock, TX. He also serves as Ambassador co-chair for the Round Rock Chamber of Commerce. Bryan takes pride in mentoring growth-focused entrepreneurs, from SaaS founders to local businesses.
Children's Business Fair Young entrepreneurs on the Rock Solid podcast.

Why Your Kid Should Run a Business Before They Get a Job

Have you ever seen a 10-year-old negotiate product margins, rethink branding strategy, and pivot to a new product based on customer feedback – all before lunch? I have. And it wasn’t in some Shark Tank fantasy camp. It happened right here in Round Rock, Texas, at the ESTEAM Academy Children’s Business Fair. This is their 8th fair. We just wrapped up a very special episode of Rock Solid, where I sat down with several of the young entrepreneurs who’ll be…

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Belief before action

The Stories We Sell (Ourselves)

You know what’s underrated? Belief. Not “hope.” Not “manifestation.” Not even “confidence.” I’m talking about conviction. The kind that gets you moving when you’ve got no traction, no approval, and no real roadmap. David J. Schwartz nailed it: “Believe you can succeed and you will.” It’s not just a nice quote – it’s a demand. Because belief changes what you attempt. And the minute you attempt, you create momentum. Action breeds confidence. Not the other way around. Most people are…

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Keith Goode, technical search engine optimization expert

Keith Goode on the Evolution of Search and Why Technical SEO Still Matters

Keith Goode landed in Round Rock over 20 years ago. He didn’t have a job. Just an invitation to crash with a friend. He saw potential here. Something felt right. And now? He’s helped some of the biggest brands in the world fix their most complex search challenges. But back then? Like a lot of us, he started by doing SEO before it even had a name. Back in the days of Altavista and Yahoo, ranking was about cramming keywords…

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Deana Cavanaugh, Ascension Seton Foundation, Round Rock Chamber Ambassador

Deana Cavanaugh on Nonprofit Leadership and Raising Funds with Purpose

Have you ever met someone and thought, “How do they manage to do it all and still care so deeply?” That’s what I felt after sitting down with Deana Cavanaugh for an episode of Rock Solid: The Round Rock Business Leaders Podcast. Deana’s journey didn’t follow a neat line. It zigged from government contracting into construction and then zagged into fundraising. That jump wasn’t random. It was intentional, driven by a need to make a difference. She wasn’t chasing a…

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Pain Relief in Round Rock: The Moench Method With Ken Moench

Ken Moench doesn’t manage pain. He eliminates it. For 25 years, he has helped people find real, lasting pain relief when nothing else worked. Surgeries, injections, physical therapy, none of it solved the problem. Until they tried the Moench Method. This isn’t just another deep tissue massage. It’s a proven technique that resets the body for fast, lasting recovery. And the results speak for themselves. In 2023, the average client needed just 2.5 visits. In 2024, that number dropped to…

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Will Williams, first sergeant, ranger, retired

The Relentless Heart of Will Williams: A Rock Solid Conversation

Some people talk about making a difference. Will Williams lives it. When I sat down with Will for Rock Solid, I expected a conversation about his service, his nonprofit work, and his impact on the Round Rock community. What I got was a masterclass in resilience, purpose, and the power of showing up. Will doesn’t just run a nonprofit. He is the nonprofit. Share the Will, the foundation he leads, is an unstoppable force in Central Texas, feeding families, providing…

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Nicole Thompson Director of Membership Round Rock Chamber

Nicole Thompson, Director of Membership – Round Rock Chamber

Why Business Success Starts with Showing Up There’s a secret to success that’s so simple, so obvious, that most people completely ignore it. It’s not about talent. It’s not about luck. It’s about one thing: showing up. Nicole Thompson, Director of Membership at the Round Rock Chamber, knows this firsthand. She’s seen it time and time again. The people who become key players in their community aren’t always the smartest or most experienced. They’re the ones who keep showing up,…

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Leasa Neaves, executive coach for women and teams

Leasa Neaves, Leadership Coach for Women and Teams

Leasa Neaves spent 23 years at Dell, moving from an entry-level job to leadership roles in marketing, sales, and as Chief of Staff. Round Rock, Texas, wasn’t her planned destination, but it shaped her career and life. Now, she’s on a mission to help women in tech take charge of theirs. At Dell, she didn’t just mentor women. She built platforms for them to lead. Now, with her own executive coaching business, she helps professionals align their careers with their…

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