Your Core Story Is the Only Thing AI Can’t Replace
Ennis Wright grew up off Chandler Creek in Round Rock, went to Stony Point High School, played football, graduated from […]
Stop Collecting Dead Birds (And Build the Relationships AI Can Never Replace)
A mentor once told Kim Pollok to stop collecting dead birds. Kim had no idea what that meant. Then it
Want Instragrammable Conversions? Leverage Context
Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing
4th Post – Recipes For Practical Customer Experience Design & Optimization # CRO #UX #CX
Please read the just published Personas: The Key Ingredient In Design For Conversion. It is the fourth in a series of
How to Get More Leads with Persuasive Scenario Planning
Take 30 minutes during your lunch break today and catch Jeffrey’s webinar with Marketo on “More Effective Lead Generation Using
Personas: The Magic behind the Mirror
Did you know most persona efforts fail as soon as the personas are completed? Teams create their personas, design slick
Comparing the Anatomy of B2B Landing Pages
Last week, my partner and brother, Jeffrey and I were doing an in-house training for a large B2B marketing team.
Conversion Optimization 101: Social Media Landing Pages
This week’s conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter
Conversion Optimization 101: Selling with Video
Last week in our Conversion Optimization challenge I asked, how would you improve this Quick Tour demo video found on
Content Marketing Personas
It seems like only yesterday that I typed the following words into my computer: Conversion rate is a measure of your ability
Effective Selling From Your Non-E-Commerce Product Page
In my last column, I told you about seven must-test elements on your e-commerce product pages. I left you with
21 Secrets of Top Converting B2B Websites
Enjoy this presentation by Jeffrey Eisenberg which was presented at Dreamforce 2011 in San Francisco: [youtube]http://www.youtube.com/watch?v=j8CxTKMMh-0[/youtube]
12 Insider Techniques to Increase White Paper Leads
Are you selling your white papers short with poor merchandising? Many sites offering “free” white papers, case studies, or resources
5 Steps to Increase “Qualified” Leads From Your Website
When you ask salespeople about their biggest gripe about marketing, they complain about not enough qualified leads. You can often tell
SEM Intent & Landing Page Conversions
If you knew the true intent of a search inquiry (query) and you could respond to that intent perfectly then