eCommerce Moneyball: How AI is Behind the Next Generation of Retail Success
On Demand Webinar: Moneyball: The Art of Winning an Unfair Game is about how Oakland A’s manager, Billy Beane, used […]
Can I Help Inspire Your Organization to Change in 2 Links?
I want to share two links I reviewed last week that will hopefully change the way you look at digital
Google’s Search Magic Revealed
The closer you look, the less you see… Caught up in the day-to-day rhythm of business we rarely take the
The Shake Weight Challenge of Social Media
The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from
The Next Generation of Data Analysis
In the near future you will use voice commands to ask for actionable stories to be related to you from
Use the Data
When I studied the data and made an intuitive prediction that 80 percent of PPC professionals would be replaced by an
Marketing Analyst, You Better Up Your Game
Last week, I explained how 80% of PPC professionals will be replaced by an algorithm. However, deeper in to my article
PPC Pro – You’re Being Replaced
You’re fired, laid-off, downsized, terminated, made redundant, rightsized, pursuing other opportunities, discharged, dismissed, pink-slipped. Search Engine Marketing professionals are becoming
Fanning the Flames of Big Data
Last week, an article in TechCrunch offered an opinion on “Why We Need to Kill Big Data.” Perhaps it was
The CMO’s Marketing Analytics Optimization Framework
In my last column, I shared recent research about how CEOs have lost trust in CMOs’ ability to be focused
Conversion Optimization 101: Social Media Landing Pages
This week’s conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter
Big Data Does Not Mean Big Amounts of People
In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus
How to Catch Up to and Compete With Amazon.com [Video]
This week I conclude this series of columns about big data and what it means for marketers with a seven-minute
The Must Have Big Data Tools
In the column, “Claiming your Unfair Advantage, I describe four types of “Big Data” tools. Before I elaborate on these
Claiming Your Unfair Advantage
In my recent column, “E-Commerce Moneyball: Chasing the Market Leader,” I briefly discussed how Amazon built tools for its own