conversion rate Archives - Page 4 of 7 - Bryan Eisenberg & Jeffrey Eisenberg

How Your Website Loses 7% of Potential Conversions

July 29, 2011

Download speed matters. And it is time to get serious about it. A one-second delay could result in 7 percent fewer conversions, 11 percent fewer page views, or even a 16 percent decrease in customer satisfaction. Over the last 15 years, I’ve told that to clients and it’s been confirmed by third-party research. So if speed affects business results, then why would you add a second to a page’s load time? The Google +1 button and the Facebook Like button…

The Conversion Trinity: The 3 Step Magic Formula to Increase Click Throughs & Conversions

June 17, 2011

Bryan Eisenberg

Continuous Improvement, conversion rate, Optimization, PPC, Testing

Being able to share a great success you have is a nice thing, but it is even better when you have the opportunity to share your students’ successes. Over the last couple of years I have seen my students shine writing for publications such as ClickZ, speaking at conferences, generating and publishing interesting research about personas, and of course getting remarkable results for themselves or for clients. I am sure you would love to know the secret to their success? I went back…

A Marketing Optimization Fitness Plan

March 25, 2011

Bryan Eisenberg

Continuous Improvement, conversion rate, Ecommerce, Lead Generation, Publishing, Trim the Fat

Is your corporate metabolism a bit sluggish? Are you dragged down by the weight of meeting-itis? Do you need more energy and resources to respond to the ever-increasing demands of your customers? Well I wish I could tell you about the next magical black box, with the persuasive infomercial that promises you miraculous gains without any of the hard work required. If you bought any of these gimmicks before and are tired of their sugar-coated promises and lackluster results, then maybe…

The 2 Minute Customer

February 23, 2011

Bryan Eisenberg

conversion rate, usability

The seconds pass by in your visitor’s mind as they arrive to your website. If they don’t bounce immediately because of poorly targeted marketing efforts and sucky landing pages, you’ll still be lucky if they’ll stick around for the next 120 seconds. It’s like every visitor to your website has a timer in her head and if she can’t complete her task in the allotted time, she is out of there. How are you wasting your visitors time? Does it…

Optimizing the Conversion Rate Optimization Process

February 11, 2011

Bryan Eisenberg

Continuous Improvement, conversion rate, Ecommerce, Lead Generation, Optimization

Confused about conversion optimization? You should be with all the experts sharing their opinions. After all, everyone is entitled to their own spin on the measure, test, analyze, and repeat optimization cycle. When Jeffrey Eisenberg, my brother and business partner, recently spoke at a WAA conference, he said that you should be able to predict the direction of your tests better than 50 percent of the time. Imagine that, we’ve arrived at the point where we believe that conversion optimization…

How Many “Potential Buyers” Are You Driving To Your Website?

February 7, 2011

Bryan Eisenberg

Continuous Improvement, conversion rate, Optimization

Just do It! Stop thinking of your traffic in terms of number of visits or visitors. That metric sucks! All that matters is potential buyers and actual buyers. Everything else just inflates egos. So instead of looking at your traffic by what marketing efforts are bring the most amount of visitors and converting best, look at your visitor mix as a starting point. There are 3 types of visitors who can come to your website: 1. Buyers – you know who they are because…

Free Conversion Rate Consulting for You?

January 12, 2011

Bryan Eisenberg

conversion rate, Optimization, training

In the past, I was able to offer a couple of websites free conversion optimization consulting from my MarketMotive certification students. Those students had some terrific successes with our volunteer websites. For example, one retailer increased their conversion rate by 132% and one lead generation website increased their conversion rate by 111%. I need more volunteer websites to work with my students. In order to achieve their certification, my students must perform a certain number of successful improvements for a website. Some of…