Ecommerce

Online Form Optimization: 3 Simple Form Problems to Fix

I’ve spent almost 15 years of my life helping companies to get their visitors to fill out and submit forms online. Forms to request information, to attend events, to sign up for a service, to complete an order, all sorts of forms. Web forms are a transaction. You need to look at them as an exchange of information and value in exchange for something of value you promise in your offer. When you don’t look at it as an exchange…

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Geo-Personalization: Your Opportunity

It was in the mid-1990s when I had my first taste of actionable web analytics. I was working for a telecommunications company that offered a Voice over IP solution (VoIP) and I was part of the team that tracked banner placements on websites like Excite, Yahoo, and AltaVista. I will never forget the cartoonish banner that consistently beat out every other banner ever produced. It was counterintuitive, but that alone isn’t what excited me. Here we were in the mid-90s…

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Would You Share Your Wishes?

The other day, I was reading an article on my iPad about a cool new gadget that allows your iPad to hang from your treadmill or exercise bike, a fit rail for the iPad. In the article, they had a link to the Scosche Fit Rail for the iPad on Amazon, so I clicked through. Cool enough, I added it to my wish list. As soon as I added it, I wanted to share it with Jeffrey but I realized…

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Shouldn’t Analysts be Able to Explain the Narrative?

Below is an interview with a Danish reporter asking me for some thoughts about e-commerce. Don’t worry, once you get past the Danish the interview is in English.  By the way, I’ll be presenting the keynote at the  Danish Distance Selling and E-business Association (FDIH) later this month, so if you attend please come over and say hello. Q: What is the most typical failure concerning webshops in general? A: Too many companies put all their resources into the launch.…

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W2M: Website to Mobile – A Multi-Channel Retail Opportunity

I was recently discussing online retail with a colleague  and the challenge online retailers face in proving their value to their traditional brick-and-mortar counterparts. It made me wonder why no ecommerce platform (that I know of) has added the ability to send a shopping cart to someone’s mobile phone. Imagine you are on the Nordstrom website and you are looking at a number of outfits but you don’t want to commit to purchasing them until you can touch and feel them or…

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A Marketing Optimization Fitness Plan

Is your corporate metabolism a bit sluggish? Are you dragged down by the weight of meeting-itis? Do you need more energy and resources to respond to the ever-increasing demands of your customers? Well I wish I could tell you about the next magical black box, with the persuasive infomercial that promises you miraculous gains without any of the hard work required. If you bought any of these gimmicks before and are tired of their sugar-coated promises and lackluster results, then maybe…

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Optimizing the Conversion Rate Optimization Process

Confused about conversion optimization? You should be with all the experts sharing their opinions. After all, everyone is entitled to their own spin on the measure, test, analyze, and repeat optimization cycle. When Jeffrey Eisenberg, my brother and business partner, recently spoke at a WAA conference, he said that you should be able to predict the direction of your tests better than 50 percent of the time. Imagine that, we’ve arrived at the point where we believe that conversion optimization…

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How LivingSocial.com Acquires New Customers for Under $10 Each

In December, Amazon (AMZN) invested $175M in LivingSocial. Like Groupon, LivingSocial capitalizes on local advertising by having deals of the day that offer discounts to people who opt in to certain deals. But today, they are offering a $20 Amazon.com gift card for just $10 (get yours today). Brilliant! It is rare to see 100% redemption for any offer for these companies, but this is a great way for them to add several hundred thousand to a million+ new names…

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