Great Metrics Lie About Social Media
A Bain survey recently shared that 80 percent of company executives believed they delivered a “superior experience” to their customers. […]
The Shake Weight Challenge of Social Media
The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from
Facebook Offers Desperation
With news that Facebook gift sales and revenue are off to a rough start, they are starting to show how
Google Plus Needs to Become Content Marketing Friendly
Google+ may be growing, but anyone who spends time on it wishes it had more engagement with their connections and
Conversion Optimization 101: Planning Successful Social Media Landing Pages
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing
Conversion Optimization 101: Planning Social Media Landing Pages
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing
Facebook’s Desperate Attempt to Prove Its Value (Test it Yourself)
Last week Adobe and IBM both came out with studies about how little impact Facebook had on referrals to sales on
Your CEO Doesn’t Trust That You’re Doing Your Job!
Did you see the startling statistic shared last week that 70 percent of CEOs have lost trust in marketers? If you’re
Conversion Optimization 101: Social Media Landing Pages
This week’s conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter
The Wizards of Social Media
The more remarkable the customer experience (or piece of content), the stronger the desire to share it through word of
The About Us Page in a Social World
Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written,
Social Media is not Media
What are you doing to increase the value of the relationship with your customers today?
Content Marketing: Superheroes Teach the Art of Storytelling
Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and
Kids on Retail: Thoughts from the Next Generation of Shoppers
[youtube]http://www.youtube.com/watch?v=lzMUPqOEoHk[/youtube] What are you doing today to be ready for them when they are your customers in the next 5
Your Customer Is In Control. Are You Ready?
What have you seen as the biggest change in the last 6 years since the book was published?