Social Media

Guy Kawasaki Demos How to Use Twitter at Bolo Conference

October 16, 2009
Bryan Eisenberg
Interview, Social Media, Speaking, Tools

I just got back from speaking at the Bolo Conference and AZIMA event in Arizona. They were both well organized events, with very attentive audiences. At the Bolo conference I premiered my latest presentation, Trim the Fat: How to use Personas, Analytics and Human Psychology to Improve Marketing (more on that soon). The reception to the presentation was extremely positive. But I am not here to talk about myself, but to talk about one of the other keynote presentations at…

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The Grok’s Not to Miss Links 10-8-09

October 8, 2009
Bryan Eisenberg
Not to Miss Links, Search Marketing, Social Media

The myth of the page fold: evidence from user testing – we’ve been telling people about the problem with horizontal lines on a page for years. The History and Evolution of Social Media and of course you’ll need the The Ultimate List of Niche Social Networks Study: Consumer searchers were 2.5 times more likely to click after exposure to a brand’s social marketing Tips for Better Google Analytics article I wrote for Website Magazine. Google Analytics blog shares a Forrester report…

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Social Media Policies For Your Business

September 21, 2009
Bryan Eisenberg
Social Media

How are you handling social media at your business? Chris Boudreaux from the Social Media Governance blog has a collection on 80+ companies social media policies and growing. There are an additional 30+ social media policies here, including an interesting one from Kodak (PDF) and a link to an Edelman report on how President Obama used social media for his campaign (PDF). Key points you want covered in a social media policy: Clearly define the extent and definition of what…

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