Social Media

Guy Kawasaki Demos How to Use Twitter at Bolo Conference

I just got back from speaking at the Bolo Conference and AZIMA event in Arizona. They were both well organized events, with very attentive audiences. At the Bolo conference I premiered my latest presentation, Trim the Fat: How to use Personas, Analytics and Human Psychology to Improve Marketing (more on that soon). The reception to the presentation was extremely positive. But I am not here to talk about myself, but to talk about one of the other keynote presentations at…

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The Grok’s Not to Miss Links 10-8-09

The myth of the page fold: evidence from user¬†testing – we’ve been telling people about the problem with horizontal lines on a page for years. The History and Evolution of Social Media and of course you’ll need the The Ultimate List of Niche Social Networks Study: Consumer searchers were 2.5 times more likely to click after exposure to a brand’s social marketing Tips for Better Google Analytics article I wrote for Website Magazine. Google Analytics blog shares a Forrester report…

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Social Media Policies For Your Business

How are you handling social media at your business? Chris Boudreaux from the Social Media Governance blog has a collection on 80+ companies social media policies and growing. There are an additional 30+ social media policies here, including an interesting one from Kodak (PDF) and a link to an Edelman report on how President Obama used social media for his campaign (PDF). Key points you want covered in a social media policy: Clearly define the extent and definition of what…

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