Social Media Archives - Page 4 of 7 - Bryan Eisenberg & Jeffrey Eisenberg

The Wizards of Social Media

The more remarkable the customer experience (or piece of content), the stronger the desire to share it through word of mouth and social media. Just barely exceeding expectations isn’t enough. Remember, it’s important to be remarkable! The 3 Triggers of Social Media & Word of Mouth Marketing Recall the last few times you personally participated in word-of-mouth culture about your experience with a product or service. The product either exceeded your expectations or fell substantially below them. Either way, that…

The About Us Page in a Social World

Bryan Eisenberg

Since my column about the Power of the About Us page (remember 2006 when MySpace was really popular) was written, not a week goes by that I don’t receive a comment about it. Every website needs an “About Us” page, it’s one of the most important but undervalued elements of a company’s website. This is especially true in a world where social media profiles allow us to connect content to people. The “About Us” page needs to show and tell about…

Social Media is not Media

Bryan Eisenberg

What are you doing to increase the value of the relationship with your customers today?

Content Marketing: Superheroes Teach the Art of Storytelling

Bryan Eisenberg

Last week, I visited ComicCon Austin with my 7 year old son. The people in costumes, the famous actors and characters were not what caught my attention. What fascinated me is the engagement that people had with these characters many of whom have been around for more than 50 years. That is the value of great content. I caught up with Shane Gibson, Chief Social Officer for WizardWorld and ComicCon to discuss the power of these iconic brands and to…

Kids on Retail: Thoughts from the Next Generation of Shoppers

Bryan Eisenberg

[youtube]http://www.youtube.com/watch?v=lzMUPqOEoHk[/youtube] What are you doing today to be ready for them when they are your customers in the next 5 to 10 years? Just think about how different the landscape was just 5 years ago. [youtube]http://www.youtube.com/watch?v=P81bb0Tzwbo[/youtube]

Your Customer Is In Control. Are You Ready?

Bryan Eisenberg

What have you seen as the biggest change in the last 6 years since the book was published?

Conversion Optimization 101: When Ads and Landing Page Don’t Stink!

Bryan Eisenberg

Last week I asked how you would improve scent from this NetFlix ad and landing page combination, I found while looking at FaceBook on my iPad. From a scent perspective the issues include: a mismatch of languages mixed messaging in the offers image issues – if I was on my iPad the landing page could have used a picture of someone holding an iPad. while they did try to maintain the color scheme of their ad and of Facebook, it broke…

Conversion Optimization 101: Ad Continuity/Scent

Bryan Eisenberg

It was Dr Ed Chi, a Xerox Palo Alto Researcher, as early as 2001, who indicated that humans track information in a similar fashion to the way animals follow a scent. According to an article on the study: People… engage in what [Dr. Ed Chi] calls “hub-and-spoke” surfing: They begin at the center, and they follow a trail based on its information scent…. If the scent is sufficiently strong, the surfer will continue to go on that trail. But if…