Social Media

Win a MarketMotive Certification Scholarship

MarketMotive, which offers internet marketing courses online  is allowing each of the faculty to give away one scholarship to it’s certification courses valued at $3500 for the upcoming April 15th semester.  Certification courses include SEO, PPC, Conversion Optimization, Social Media, Online PR, Internet Marketing Fundamentals, and Web Analytics. Our faculty believe in giving back to the community, so in order to give something away as valuable as a certification, we believe someone else should benefit too. And that is the…

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6 Marketing Secrets Not Worth Sharing

In the space of a few weeks I’ve had my material “ripped off” twice. One instance was OK by me, but one instance was not. The differences open up important questions at the forefront of the new rules involving content, sharing, social media, and copyrights. Today, ideas spread quickly. Volumes of great information are shared through Webinars, e-books, and social media tools like Twitter, Facebook, and SlideShare. Tracing an idea, insight, or fact back to its original source can be…

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The ‘Remarkable’ Challenge in a World of Mouth Economy

Remarkable –adjective – Worthy of being or likely to be noticed, especially as being uncommon or extraordinary. “You want great marketing but nobody can be creative enough to compensate for the problem you have. The product you have been offering for the past 10 years just isn’t that remarkable, in fact, very few people truly even care if it exists.” When I told this to the new CEO of a company I advised on a call this past week, I…

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You Can’t Fake Social

Advertising guru, Roy Williams likes to say “Advertising only accelerates the inevitable” today I would add that “Social media only accelerates the inevitable.” The point is simple, if you have a good business, with strong values, a great product/service, that takes good care of employees and customers, advertising will help amplify your great story and your results. If you have a lousy product, treat customers and employees without respect, with advertising you’ll soon be out of business (although some airlines and banks…

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2009: What “Change” Will Do For You

What was the winning combination of media and message for Barack Obama’s ’08 campaign e-mail sign up page? For this exercise, first pick your choices of media and messages from the examples laid out in my last column, “Obama’s ’08 Campaign: Using Data to Win” and then come back here to find out the results. It’s ok. I’ll wait. Dan Siroker, former deputy new media director, Obama Presidential Transition and founder of CarrotSticks and Spreadly, did a fabulous job in…

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The Grok’s Not to Miss Links for the Week of November 25, 2009

Learn how an innovative retailer used Google Voice to increase their re-orders in this guest post on the Econsultancy blog. Want to know how to avoid the 8 Second Black Friday trap? Find out my advice on this guest post on the Microsoft Adcenter Community blog. My good buddy Avinash does a fabulous job on this post explaining Social Media Analytics: Twitter: Quantitative & Qualitative Metrics. Are you using Google Analytics but would also love the benefit that log file…

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Six Steps to Linkbaiting Strategy Nirvana

In my last column, I shared with you my efforts on how I set out to reclaim my personal brand and start ranking on Google for my name, with my new Web site, “bryaneisenberg.com.” One strategy was to plan a “link bait” post, 69 Free (or Low cost) Tools to Improve Your Website, to create a blip on Google’s link graph of my Web site. Let me explain. Planning Your Link Bait Strategy Unfortunately, the term linkbaiting has some negative…

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The Portability of Content: Implications on Usage, SEO and Tracking

Last week, I moderated several sessions on Emerging Trends at the eMetrics Marketing Optimization Summit. A couple of the sessions were about measuring social media. That same morning announcements were made regarding the deals Twitter had struck with Microsoft Bing and with Google. With Microsoft Bing also announcing a deal with FaceBook. The gist of the deals, is that now your tweets or status updates can be found on the search engines. I think of this as a behavior changer…

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