Tools Archives - Bryan Eisenberg & Jeffrey Eisenberg

50+ Digital Marketing Tools To Grow Your Startup

March 20, 2015

The one constant of Austin’s SXSW conference is the gaggle of startups trying to pitching for attention. Some deserve it, others not so much. IdealSpot.com was named one of the 50 Austin Startups You Absolutely Must Know About, I’m a co-founder and CMO of one of those startups. I thought you might be interested in some of the tools that IdealSpot and other top Austin startups in town are using. If you do a quick online search you’ll notice that…

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Technology should support your goals, NOT slow you down!

March 21, 2013

Bryan Eisenberg

Optimization, Seminar, Testing, Tools

While the one constant in business is change, the one variable that has greatly accelerated—due to mobile and social—is the velocity of change. This is why we now hear so much about the importance of real-time marketing, agile marketing, or the need for a fast corporate metabolism. The point of good marketing technology is to enable you to do more than you could manually. Consider these two examples: 1) Web analytics vendors replaced the need to analyze log files because using Excel was…

Confessions of an Online Marketing Tool Junkie

October 27, 2012

Bryan Eisenberg

Tools, training

It’s fun to play with the latest shiny new object and marketing tools, but remember marketing success rarely happens because of the tool. Success happens because of what the people and process you have in place do with the tool. Invest in your people, please.

Just Released: The Website Testing & Optimization – Buyer’s Guide for the Enterprise: Second Edition

September 19, 2012

Bryan Eisenberg

Optimization, Testing, Tools

There are several things that prompted me to update the Buyer’s Guide to Testing & Optmization: 1. Since Google replaced Website Optimizer with Content Experiments, I had to comment on it. 2. I’ve decided to add a new tool to the introductory tools section. Which one did I choose? You’ll have to check. 3. I’ve added information about a few other enterprise solutions that weren’t included in the first edition. I’m still very excited about Monetate as a leader in…

5 Common IT Objections to Marketing Projects

August 24, 2012

Bryan Eisenberg

Tools

My last column dealt with the all-too-familiar marketing/IT tug-of-war, where I explained that the role the CTO/CIO plays is one of risk management; given things like scope creep, etc., the CTO has to promise the least she thinks you will accept in the most amount of time that you can stand. CTOs as a group have a fairly standard way of handling new projects/ideas/processes, particularly those that are introduced by the business side of the company. I’ve worked together with John Quarto-vonTivadar to…

The Marketing/IT Tug-of-War

August 10, 2012

Bryan Eisenberg

Complex Sales, Tools

Last week we were visited by our client Randy Albert, a change management expert from Level Up System who focuses on helping companies that are no longer in survival mode, not yet in prosperity mode, and still have untapped growth potential. Over lunch he was recalling the story of a former client and the challenge of getting an IT group to respond to business needs. Of course, this doesn’t feel like anything new, but it was interesting when he shared…

Big Data Does Not Mean Big Amounts of People

August 2, 2012

Bryan Eisenberg

Big Data Marketing, Tools, Trends, web analytics

In my last few articles, I have been sharing some of the most interesting Big Data Marketing tools that focus in on marketing automation or adaptive learning & optimization platforms. The main reason is because I have seen how this movie plays out before in the CRM and Web Analytics space. There are hardly enough people out there that deserve the data of data analyst let alone the data scientists that Mckinsey is predicting the need for 150,000 or so…