Archives - Bryan Eisenberg & Jeffrey Eisenberg

The Product That Could Not Be Sold

It was a product nobody wanted. Then one man touched it, and it became a $200 million phenomenon. No new features. No redesign. No big marketing budget. Only one thing changed and everything exploded. Here’s the story: In the 1990s, a small company created a fat-draining countertop grill. It worked. It solved a problem. But no one cared. Sales flatlined. The product sat on shelves, ignored and forgotten. They tried different strategies. Nothing moved the needle. Then came a breakthrough…

Children's Business Fair Young entrepreneurs on the Rock Solid podcast.

Why Your Kid Should Run a Business Before They Get a Job

Bryan Eisenberg

Have you ever seen a 10-year-old negotiate product margins, rethink branding strategy, and pivot to a new product based on customer feedback – all before lunch? I have. And it wasn’t in some Shark Tank fantasy camp. It happened right here in Round Rock, Texas, at the ESTEAM Academy Children’s Business Fair. This is their 8th fair. We just wrapped up a very special episode of Rock Solid, where I sat down with several of the young entrepreneurs who’ll be…

The Stories We Sell (Ourselves)

Bryan Eisenberg

You know what’s underrated? Belief. Not “hope.” Not “manifestation.” Not even “confidence.” I’m talking about conviction. The kind that gets you moving when you’ve got no traction, no approval, and no real roadmap. David J. Schwartz nailed it: “Believe you can succeed and you will.” It’s not just a nice quote – it’s a demand. Because belief changes what you attempt. And the minute you attempt, you create momentum. Action breeds confidence. Not the other way around. Most people are…

Keith Goode, technical search engine optimization expert

Keith Goode on the Evolution of Search and Why Technical SEO Still Matters

Bryan Eisenberg

Keith Goode landed in Round Rock over 20 years ago. He didn’t have a job. Just an invitation to crash with a friend. He saw potential here. Something felt right. And now? He’s helped some of the biggest brands in the world fix their most complex search challenges. But back then? Like a lot of us, he started by doing SEO before it even had a name. Back in the days of Altavista and Yahoo, ranking was about cramming keywords…

Deana Cavanaugh, Ascension Seton Foundation, Round Rock Chamber Ambassador

Deana Cavanaugh on Nonprofit Leadership and Raising Funds with Purpose

Bryan Eisenberg

Have you ever met someone and thought, “How do they manage to do it all and still care so deeply?” That’s what I felt after sitting down with Deana Cavanaugh for an episode of Rock Solid: The Round Rock Business Leaders Podcast. Deana’s journey didn’t follow a neat line. It zigged from government contracting into construction and then zagged into fundraising. That jump wasn’t random. It was intentional, driven by a need to make a difference. She wasn’t chasing a…

Pain Relief in Round Rock: The Moench Method With Ken Moench

Bryan Eisenberg

Ken Moench doesn’t manage pain. He eliminates it. For 25 years, he has helped people find real, lasting pain relief when nothing else worked. Surgeries, injections, physical therapy, none of it solved the problem. Until they tried the Moench Method. This isn’t just another deep tissue massage. It’s a proven technique that resets the body for fast, lasting recovery. And the results speak for themselves. In 2023, the average client needed just 2.5 visits. In 2024, that number dropped to…

Will Williams, first sergeant, ranger, retired

The Relentless Heart of Will Williams: A Rock Solid Conversation

Bryan Eisenberg

Some people talk about making a difference. Will Williams lives it. When I sat down with Will for Rock Solid, I expected a conversation about his service, his nonprofit work, and his impact on the Round Rock community. What I got was a masterclass in resilience, purpose, and the power of showing up. Will doesn’t just run a nonprofit. He is the nonprofit. Share the Will, the foundation he leads, is an unstoppable force in Central Texas, feeding families, providing…