Get Buy-In From Skeptics – A Conversion Rate Optimization Case Study
Gerald’s grandpa is a 71 year old luddite who doesn’t use email or a smartphone. So how did Gerald get […]
Where do companies and entire industries go to die?
Listen to Bryan explain how businesses that can’t seem to get into the mindset of their customers are failing and what
What A Used Car Salesman Can Teach You About Empathy
He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an
Can Your Company Deliver What Marketing Promises?
As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they
How to Get Traction for your Startup Business
Most business owners (who aren’t in stealth mode) want to get the word out about their new ventures in order
Where’s Bryan? 12 Provocative Posts You May Have Missed
Things have been crazy the last couple of months since publishing our new book so I’ve been neglecting this blog
The Stepford Personas: What Lies Beneath?
Conferences are fun. The drinks afterward are better. Confidences get shared. Let me give you a peek into Chad’s world.
Get Your Free Copy of Buyer Legends: The Executive Storyteller’s Guide
I hope you got your copy already, if not grab it for free over the next couple of days. Please
You are Legend!
Your marketing deserves to be legendary! Your brand and it’s story crave sharing from one customer to the next. That
Jerry’s Branding Punch Line
Do you know the one about Jerry and Jeff walking into a coffee shop? “I love advertising because I love
Is that a Gap in Your Brand Story?
In days long gone a company’s brand story typically emanated from a single place, from the company itself. Today, technologies
Show Us Your Briefs
When I talk to marketers about their creative briefs the responses I get are about as diverse as the undie
A 217% Lift Every Content Marketer Should Be Getting, But Will You?
Over the course of almost two decades, Jeffrey and I have worked directly with hundreds of content writers. Many of
How to Manage a Legendary Brand
There are bad companies, good ones, great ones, and then there are legendary companies. Legendary companies that disrupt, innovate, revolutionize
How to Convert More Blog Visitors
Jeffrey and I built our business on content. When we first started our agency in 1998, we had zero capital