Bryan Eisenberg

Bryan Eisenberg

Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing keynote speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

What If You Had $1,000,000 To Invest 50 Years Ago?

And you had the choice of GM or Toyota to invest in. Which would you have chosen? 50 years ago GM had all the marketing muscle, the innovative cars, the great distribution and Japanese cars did not enjoy the reputation they have today? 50 years ago you would be sure that GM was the sure bet. But what changed? Dr. W. Edward Deming! In 1947, he came to Japan to help the distraught economy and he taught them the priceless…

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69 Free (or low cost) Tools to Improve Your Website

1. UserTesting.com UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $29 and is typically ready in one hour. The users are pre-screened to ensure they can follow instructions, stay on task and verbalize their thoughts. UserTesting is fast, easy and inexpensive. Users are prescreened and rated by previous clients so the quality…

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Top 10 Online Retailers by Conversion Rate: August 2009

Here are the top 10 converting websites for August 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors. 1. Schwan’s 45.1 2. ProFlowers 34.1 3. Vitacost 24.4 4. Woman Within 24.1 5. Blair 22.2 6. 1800flowers 20.5 7. AbeBooks 19.2 8. Amazon 17.0 9. QVC.com 16.8 10. DrsFosterSmith.com 16.2 < *Source: Nielsen Online…

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SEM Konferansen 2009

I am back from Norway after having presented at the SEM Konfersansen 2009 to a great group of Search Marketers. I think they received the core of my message which was that most of them don’t have a traffic problem but a conversion problem. Organized by the IMNA/ IAB Norway this show brought together some fabulous speakers from around the globe. Ola Hanø (a fabulous host) reached out to the likes of Rand Fishkin (accompanied by his lovely wife Geraldine),…

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How to Trim the Online Ad Budget

I hear one big question over and over again when I speak: where do I trim the fat from my online budget? If you aren’t being asked to do more with less, then just wait. You will. Online marketers that have well-monitored stews of traffic on their site are hesitant to do anything other than add to the traffic pot. The thought of shifting or slashing online budgets and risking traffic is surely keeping many marketers up way past their…

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TheGrok’s Not to Miss Links for the Week of 9/22/09

On October 8th, I will be keynoting Econsultancy’s inaugural Peer Summit in New York. In order that Econsultancy readers could get to know the speakers better I was interviewed by Rebecca Lieb, who oversees Econsultancy’s North American operations. I also had the pleasure to post my first guest blog on the Econsultancy blog – Omniture’s acquisition by Adobe has people saying “Huh?” I’d love to hear your opinion about the acquisition as well. I also covered OMMA’s Global 2009 Keynote:…

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Free Pre-Recorded Webinar: Recession Marketing: Pre-Click to Post-Click

If you couldn’t join us last Wednesday, you can join us with this recorded version of Recession Marketing: Pre-Click to Post-Click. Join Craig Danuloff, from ClickEquations and David Brussin from Monetate as we explore using personas to create better pay per click or paid search ads and a better persona-lized experience all the way to conversion.

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Social Media Policies For Your Business

How are you handling social media at your business? Chris Boudreaux from the Social Media Governance blog has a collection on 80+ companies social media policies and growing. There are an additional 30+ social media policies here, including an interesting one from Kodak (PDF) and a link to an Edelman report on how President Obama used social media for his campaign (PDF). Key points you want covered in a social media policy: Clearly define the extent and definition of what…

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