Last week I had the fortune to speak at the Arizona Internet Marketing Association. Thanks to their fabulous efforts you can watch my presentation online. Here is AZIMA’s October 2009 Social Event – Always Be Testing – Marketing Optimization in Challenging Times (link opens a new window – you will need Flash to view the presentation).
Google Analytics provides some great information about what is happening on your website. But what if you want to take it to the next level? Thanks to the many smart people who have created these wonderful hacks and plugins to get you some powerful additions to Google Analytics. Please note most of these need the truly awesome GreaseMonkey FireFox extension. I’d also highly recommend the following 3 books for anyone trying to get the most out of Google Analytics: Brian…
I just got back from speaking at the Bolo Conference and AZIMA event in Arizona. They were both well organized events, with very attentive audiences. At the Bolo conference I premiered my latest presentation, Trim the Fat: How to use Personas, Analytics and Human Psychology to Improve Marketing (more on that soon). The reception to the presentation was extremely positive. But I am not here to talk about myself, but to talk about one of the other keynote presentations at…
Marketers like to ask: How do I increase my sales? How do I get more leads? How do I drive more traffic to my site? How do I achieve better search engine rankings? How do I keep customers from abandoning their shopping carts? How do I use the data I get from my analytics software? How do I move to the next level? These are important questions. Over the last decade we’ve challenged hundreds of clients to reframe their questions.…
The myth of the page fold: evidence from user testing – we’ve been telling people about the problem with horizontal lines on a page for years. The History and Evolution of Social Media and of course you’ll need the The Ultimate List of Niche Social Networks Study: Consumer searchers were 2.5 times more likely to click after exposure to a brand’s social marketing Tips for Better Google Analytics article I wrote for Website Magazine. Google Analytics blog shares a Forrester report…
And you had the choice of GM or Toyota to invest in. Which would you have chosen? 50 years ago GM had all the marketing muscle, the innovative cars, the great distribution and Japanese cars did not enjoy the reputation they have today? 50 years ago you would be sure that GM was the sure bet. But what changed? Dr. W. Edward Deming! In 1947, he came to Japan to help the distraught economy and he taught them the priceless…
1. UserTesting.com UserTesting.com has built a large panel of users who will record their on-screen actions and voice as they use your website. For each user’s test session, you get a video and their written summary. It costs $29 and is typically ready in one hour. The users are pre-screened to ensure they can follow instructions, stay on task and verbalize their thoughts. UserTesting is fast, easy and inexpensive. Users are prescreened and rated by previous clients so the quality…
Here are the top 10 converting websites for August 2009*. These are based on Nielson Panel data and are calculated by user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors. 1. Schwan’s 45.1 2. ProFlowers 34.1 3. Vitacost 24.4 4. Woman Within 24.1 5. Blair 22.2 6. 1800flowers 20.5 7. AbeBooks 19.2 8. Amazon 17.0 9. QVC.com 16.8 10. DrsFosterSmith.com 16.2 < *Source: Nielsen Online…