Conversion Rate Optimization 101

Conversion Optimization 101: Planning Successful Social Media Landing Pages

In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally different than search traffic; social media landing pages must be thought of differently than search landing pages. The social visitor isn’t seeking out your brand, your category or even your solution.…

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Conversion Optimization 101: Planning Social Media Landing Pages

In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing and thank you pages. The most important thing to consider for your ads or landing pages is the nature and context of your visitor. Social media traffic is fundamentally different than search traffic, therefore social media landing pages must be thought of differently than search landing pages. The social visitor isn’t seeking out your brand, your category or even your…

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Conversion Optimization 101: Social Media Landing Pages

This week’s conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter campaign including some promoted Tweets to gain traction for their latest whitepaper, Moneyball of Marketing. Their Tweets included: New whitepaper: Moneyball of Marketing. Learn how big brands are using data to attract net new customers http://t.co/LKYiKc82 You already have all the customers you need. But your competitors should read “Moneyball of Marketing” to catch up. http://t.co/thHBnUgI Your brand is huge.…

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Conversion Optimization 101: Copywriting Perspectives in Email Marketing

Last week’s conversion optimization challenge was to take a look at the webinar invite sent out by WriterAccess.com with the subject line: Webinar Invite: Lessons Learned From 90,000 Content Orders.  The email contained two major obstacles and a handful of smaller obstacles. The major obstacles are the copywriting perspective and the second one is the overuse of jargon. The smaller issues are related to building credibility in the host/presenter, the calls to action and point of action assurances. This is what…

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Conversion Optimization 101: Email Marketing – Webinar Invites

This week’s Conversion Optimization challenge is to take a look at the following email I received from WritersAccess.com with an offer to attend a webinar: The subject line was: Webinar Invite: Lessons Learned From 90,000 Content Orders What would you do to optimize this email so that more people register for the webinar? Feel free to comment on subject line, design, or copy. The landing page for the webinar is at: http://www.writeraccess.com/webinar/. Here is the text from the email from WritersAccess.com, if…

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Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages

Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below): How would you optimize the ad and the landing page? My general guidelines for marketing with landing pages: Start your marketing with your landing page and ask yourself how it answer your personas’ questions and needs. Then choose an ad or email that would make them want to click and see that page. 7 Steps to Persuasive Landing Pages Step…

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Conversion Optimization 101: PPC Landing Pages

This week’s Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term “SEO Management Software.” Here is the ad I clicked on: and here is the landing page (image capture below): How would you optimize the ad and the landing page? Is this the best ad and landing page based on the intent and buying stage for the key phrase? What things would you like to test here?   *Update: For how we…

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Conversion Optimization 101: Selling with Video

Last week in our Conversion Optimization challenge I asked, how would you improve this Quick Tour demo video found on the homepage of UserTesting.com. I won’t tell you any more about them. If you don’t know them it’s because the video should do a better  job of “selling” you. Watch the explainer video below and let me know in the comments if a) did this make you want to use UserTesting.com on your website  b) what would you do to…

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