Conversion Rate Optimization

Recipes For Practical Customer Experience Design & Optimization – Buyer Legends

February 11, 2015

Buyer Legends, Continuous Improvement, Conversion Rate Optimization 101, Customer Experience, Marketing, Personas, Storytelling, training

This is an important post that Anthony Garcia wrote on the Buyer Legends blog If I gave you a recipe some of you would be thrilled and others not so much. You can cook a gourmet meal that will have your taste buds fox trotting. I know that to be true. When it comes to food there are alternative ways to acquire a great meal. However, when cooking up great customer experiences there are no alternatives. If you want customers…

Get Buy-In From Skeptics – A Conversion Rate Optimization Case Study

February 2, 2015

Jeffrey Eisenberg

Buyer Legends, Conversion Rate Optimization 101, Ecommerce, Storytelling, Testing

Gerald’s grandpa is a 71 year old luddite who doesn’t use email or a smartphone. So how did Gerald get his grandpa, the CEO of an old school catalog retailer, to champion a highly technical shopping cart and checkout development initiative? Gerald credits a significant part of this success, the ecommerce business was up 29.4% over budget this holiday season, to using the Buyer Legend process. This case study shows: how stories help identify the most important variables to test; how the power of…

Developing a High Converting Landing Page {Slideshare}

May 10, 2014

Bryan Eisenberg

Ad Continuity, Conversion Rate Optimization 101, Customer Experience, Landing Page, Landing Page, Optimization, Web Design

This presentation should help you improve your current desktop and mobile landing pages as well as how to develop new ones. How to Design a High Converting Landing Page from Bryan Eisenberg I wanted to make sure people could take the context from each of my slides so I made sure to add speakers notes to my keynote presentation. If you would like to download a version of the presentation with all the notes for each slide you can find it…

How to Design High-Converting Mobile Landing Pages {includes video}

May 2, 2014

Bryan Eisenberg

Conversion Rate Optimization 101, Customer Experience, Landing Page, Landing Page, Mobile, Uncategorized, Web Design

To create effective landing pages, you should understand the anatomy of a landing page and it should be part of your landing page and optimization framework. After optimizing thousands of landing pages over the years, I want to offer this framework for understanding the 10 key elements of a perfect landing page and how to use it. This same framework works for both desktop and mobile landing pages, with the caveat that mobile landing pages need to be more bite-sized. 1. Logo: The…

Conversion Optimization 101: Opt-In Overlays

March 5, 2014

Bryan Eisenberg

blogging, Conversion Rate Optimization 101, Form Design, Landing Page, Opt-in overlay, Optimization, Web Design

Last night, at a get together hosted by Noah Kagan of AppSumo, I was with my friend Peep Laja and several other conversion optimizers, Austin being declared the Conversion Capital of the World now. 🙂 Coincidentally, I was on his ConversionXL blog earlier in the day (his content is worth reading) and I grabbed a screen shot of his Opt-In overlay. There are so many good things about this design, but there are also a few things that should be…

Super Bowl 2014 Advertisers: Did They Win the Search Game?

February 7, 2014

Bryan Eisenberg

Ad Continuity, Advertising, Brand, Customer Experience, Landing Page, PPC, Scent, Search Marketing

There were many aspects of Sunday’s game that left people quite disappointed. Forget the game. I don’t even want to comment on the persuasiveness of the Super Bowl television ads. Today, we are just going to look at how well those advertisers did at blocking and tackling the digital marketing fundamentals of capturing search and meeting the expectations of potential customers arriving at their landing pages. You may be as disappointed as I am about what marketers haven’t learned in…

How to Optimize Your Mobile Landing Page for Conversions: Hulu.com Example

February 14, 2013

Bryan Eisenberg

Conversion Rate Optimization 101, Customer Experience, Landing Page, Mobile, Optimization, usability

A couple of weeks ago, I asked readers how they would optimize the following Hulu.com mobile landing page that I saw when I searched for Hulu on my iPhone’s browser. Obviously, there was an issue with the image loading, but that might not be the only problem on this mobile landing page. Techmirth, a former client and good friend suggested how they could deal with this image not loading: Don’t rely on a single image that may fail to load to…

Can You Optimize This? A Mobile Landing Page

January 31, 2013

Bryan Eisenberg

Conversion Rate Optimization 101, Landing Page, Landing Page, Mobile, Multi-Channel, Optimization

My cable contract just ended, so I have been thinking about how little actual cable TV my family watches. I was wondering if we could do with Netflix, Amazon Prime Video and Hulu. I had some time waiting to pickup my kids from school, so while I was parked in the car, I decided I would do a bit of research on Hulu. Every way I navigated (direct url, click in search engine results) to the mobile website from my…