Can You Optimize This? A Mobile Landing Page
My cable contract just ended, so I have been thinking about how little actual cable TV my family watches. I […]
Conversion Optimization 101: Planning Successful Social Media Landing Pages
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing
Conversion Optimization 101: Planning Social Media Landing Pages
In the last Conversion Optimization challenge I asked readers to review a series of promoted Tweets and the corresponding landing
Conversion Optimization 101: Social Media Landing Pages
This week’s conversion optimization challenge is to offer recommendations on a socially promoted whitepaper campaign. Bloomreach recently launched a Twitter
Conversion Optimization 101: Copywriting Perspectives in Email Marketing
Last week’s conversion optimization challenge was to take a look at the webinar invite sent out by WriterAccess.com with the
Conversion Optimization 101: Email Marketing – Webinar Invites
This week’s Conversion Optimization challenge is to take a look at the following email I received from WritersAccess.com with an
Conversion Optimization 101: Perfectly Persuasive PPC Landing Pages
Last week, in our Conversion Optimization challenge we looked at the following PPC ad: and the corresponding landing page (image capture below):
Conversion Optimization 101: PPC Landing Pages
This week’s Conversion Optimization challenge is to look at a PPC ad I found on Google for the search term
Conversion Optimization 101: Selling with Video
Last week in our Conversion Optimization challenge I asked, how would you improve this Quick Tour demo video found on
Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively
Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at
Conversion Optimization 101: Optimize Your Product Image to Sell
Last week’s Conversion Optimization 101 challenge, asked you to look at the eBags TLS Workstation Laptop Backpack and the product image(s) they use. I
Conversion Optimization 101: Make Your Product Image Sell
Social media and ecommerce are becoming even more visual. With apps like Pinterest, Instagram, etc., the use of the correct
Conversion Optimization 101: Optimizing Complex Web Forms (w/ 10 Point Checklist)
Last week, I asked you to review and comment on how you would optimize this beautifully designed, but non-optimized form:
Conversion Optimization 101: Form Folly
There were some excellent responses last week’s CRO challenge post on a NetFlix ad and landing page mismatch. Thank you
Conversion Optimization 101: When Ads and Landing Page Don’t Stink!
Last week I asked how you would improve scent from this NetFlix ad and landing page combination, I found while looking