Conversion Rate Optimization

Conversion Rate 101: Demo or Explainer Videos – Presenting Effectively

November 1, 2012

Complex Sales, Conversion Rate Optimization 101, Demo Video Presentations, Lead Generation, Online video, Optimization, Web Design

Since we just finished looking at how to optimize ecommerce product or hero images, I thought we should look at how to get the best demo or explainer video to help sell your service or product. There is no question video marketing is hot, but doing it poorly can hurt your chances at converting visitors. What proves to be true is that just like in every other media, you have to capture people in the first 8-12 seconds if you…

Conversion Optimization 101: Make Your Product Image Sell

October 24, 2012

Bryan Eisenberg

Conversion Rate Optimization 101, Ecommerce, Optimization, Product Image

Social media and ecommerce are becoming even more visual. With apps like Pinterest, Instagram, etc., the use of the correct photograph and even well shot video is critical in selling your products effectively. So let’s take a look at a product image this week and please list your top 3-5 suggestions for optimizing it. I chose my favorite backpack for traveling when I carry my laptop; it’s the eBags TLS Workstation Laptop Backpack. There are so many reasons why I love this…

Conversion Optimization 101: Optimizing Complex Web Forms (w/ 10 Point Checklist)

October 23, 2012

Bryan Eisenberg

Conversion Rate Optimization 101, Form Design, usability, Web Design

Last week, I asked you to review and comment on how you would optimize this beautifully designed, but non-optimized form: The three most common form design problems: Forms that fail to reduce fear Forms that fail to build trust and credibility Forms that fail to reinforce benefits Unfortunately, this form page suffers from all three issues. Whenever we look at optimizing forms we should review each of the 7 form factors that affect form conversion: Size – the form looks…

Conversion Optimization 101: Form Folly

October 18, 2012

Bryan Eisenberg

conversion rate, Conversion Rate Optimization 101, Customer Experience, Form Design, Optimization, Uncategorized, usability

There were some excellent responses last week’s CRO challenge post on a NetFlix ad and landing page mismatch. Thank you all! Today’s challenge is to explain how you would improve and optimize the form below . While the page looks polished and professional, it is creating cognitive friction for visitors. You can be certain that where there is friction there is opportunity for optimization. Please be sure to click on the image to enlarge it and then provide a short list of your suggestions as…

Conversion Rate 101: Effective Pricing Tables

October 9, 2012

Bryan Eisenberg

Conversion Rate Optimization 101, Ecommerce, Pricing Tables, Testing

Last week, I asked you to look at the pricing tables from the Dell.com website and to offer suggestions on how to improve them. There were some fabulous suggestions, let’s take a look: Graham Charlton shared: A comparison table, as used by UK site Comet, would work better. Less busy and allows for side by side feature comparison. Also has a handy ‘highlight differences’ button. http://i.imgur.com/JBilf.png As he suggests Dell is not currently doing a good job highlighting the differences between the…