Customer Experience Archives - Bryan Eisenberg & Jeffrey Eisenberg

AI Can’t Fix a Broken Story Bryan Eisenberg Keynote Speaker

AI Can’t Fix a Broken Story (But True Leaders Can)

Even the most intelligent AI can’t fix a broken story. And it can’t replace a team that doesn’t believe the same thing. After thirty years helping companies optimize conversions and build persuasive systems, we’ve seen one truth show up again and again: The right message always wins. Not the best product. Not the largest budget. The message that makes sense in the customer’s world. However, most companies don’t have a single story. They have six. Everyone thinks they’re right. Each…

The SEO Funnel Is Dead

Bryan Eisenberg

A few years ago, if you wanted the best chicken soup recipe, you typed it into Google. You’d hit enter and brace yourself. First, you’d scroll past ads. Then you’d land on a blog post about someone’s grandmother. You’d dodge pop-ups, wait for autoplay videos to stop, skim through 1,500 words of meandering storytelling, and eventually, if you were lucky, find the actual recipe. That was the era of browsing. We didn’t like it, but we played along. Publishers optimized…

Why the Stories Inside Your Company Are Your Best Customer Experience (CX) Tool

Bryan Eisenberg

When we talk about customer experience (CX), it’s easy to focus on the outward stuff: the slick interfaces, the polished training, the customer-facing slogans. But let’s zoom in a bit further. The real magic of a memorable customer experience actually starts with the stories your team believes internally. These internal narratives are the hidden engine of your CX. They’re the quiet interface that shapes how customers feel when they interact with you. The Alignment Gap: What the Research Says Here’s…

LifeSpring’s Chiropractic Trichord Method

Feeling Burnt Out from Selling? Here’s Why

Bryan Eisenberg

Yesterday at 1 Million Cups Round Rock, our Brews and Breakthroughs table kept circling the same drain. Why does selling feel like pushing a boulder uphill? Here’s the uncomfortable answer. You’re probably attracting the wrong people. Not bad people. Just people who are not a match. And that mismatch is what drains your energy. Let me show you what alignment actually looks like. Dr. Matt Delgado at LifeSpring Chiropractic had all the right ingredients on paper. A clean website. A…

How To Make Sure Your About Page Doesn’t Suck

Bryan Eisenberg

Ever read an “About Us” page that made you want to work with the business, or just grab a coffee with the owner? Didn’t think so. Most About pages read like they were written by someone trying to impress a bank manager. Buzzwords. Bullet points. Boring. But that’s not your story. You built something real. Maybe from your kitchen table. Maybe from pure grit. Either way, people don’t want your mission statement. They want your why. They want to feel…

Most companies treat storytelling like seasoning.

Bryan Eisenberg

Sprinkle a little on the website.Add a pinch to the pitch deck.Maybe toss it in the onboarding slideshow. But here’s the truth:Story isn’t seasoning. It is the system. If your story only lives in your marketing, you’re missing 90% of its power. Because story is how humans understand the world.It is how we decide what matters.Who we trust.What we believe.And why we act. That is why your story has to show up everywhere: Great companies do not just tell stories.They…

You Don’t Have to Be Right. You Just Have to Know How Fast You’re Wrong.

Bryan Eisenberg

If there’s one thing I hope you take away from my conversation with Juan Damia on the Born2Unicorn podcast, it’s this: You don’t need to be right all the time. You just need to know how fast you’re wrong. That’s it. That’s the shift. That’s what changes everything. Most entrepreneurs are stuck chasing perfection. They want the pitch to be flawless, the product to be complete, the plan to be airtight. I get it. But here’s the truth: progress beats…

businesses spend all day listening to the same tune of their business all day

Your Brand Might Be a One-Hit Wonder.

Bryan Eisenberg

Here’s why that’s killing your growth…You know that song you can’t shake?The one that hijacks your brain on repeat — “Don’t Stop Believin’”… “Happy”… Baby Shark (sorry)?That’s called an earworm. And it turns out, businesses get them too.They fall in love with their own tune.Their origin story. Their shiny product. Their 5-step proprietary process.And then? They crank it up. Over and over. Louder. Tighter. Glossier.But here’s the truth: nobody’s dancing.Because customers don’t care about your song — they’re already humming…