Your Brand Might Be a One-Hit Wonder.
Here’s why that’s killing your growth…You know that song you can’t shake?The one that hijacks your brain on repeat —
Pong wasn’t just a game. It was the spark.
I was around six the first time I played it. Two paddles. One dot. No story, except the one you
Most brands don’t die with a bang. They die quietly. In inboxes.
In 2014, Derek Sivers did something wild. He rewrote a confirmation email. That’s it. Not a campaign. Not a product
The Most Powerful Things We Buy Can’t Be Put in a Shopping Cart
We don’t buy shoes.We buy the feeling of stepping into something that matters. We don’t buy books.We buy belief in
Lee Linton of Office Evolution on Why Round Rock is Perfect for Business Growth
Lee Linton, owner of Office Evolution Round Rock and recently opened Office Evolution Georgetown has a clear message: Round Rock
Physical Retail Is Not Dead Yet!
Amazon almost killed Best Buy. Then Best Buy learned to Be a little more Like Amazon and it is doing
Does it Payless to pay less?
Do you want to get paid less for any value you bring to your customer? Obviously not! Do you prefer
How Do You Handle Revenue Blind Spots?
Companies routinely have Revenue Blind Spots that cost them 20-60% of their revenue. It is like revenue that disappears without
Want Instragrammable Conversions? Leverage Context
Error 403! Probably not what you want to see when you “actually” engaged with an ad , reviewed the landing
Reviewing Amazon’s customer experience for their Treasure Truck offer of the day.
A look at the mobile experience, landing page, call to action, etc. for the #NES release offer. Watch this video
Budgeting for Word of Mouth through the Customer Experience
This week I take a look at some simple things Magnolia Market in Waco, TX does to purchase Word of
Celebrate Entrepreneurial Independence Day with a Free Read!
We all know the freedom that comes from being an entrepreneur. This holiday week a couple of friends of mine
How the Washington Post applies the 4 Pillars of Success to the Newsroom
This week we look at a recent NPR analysis of how the Washington Post became profitable after Jeff Bezos acquired
What Might We Do For You Now?
After writing Be Like Amazon: Even A Lemonade Stand Can Do It, several people have asked Jeffrey Eisenberg and me: What
Would you like to Brand Like Amazon? Even a Lemonade Stand Can Do It
Some of you might have seen through our social media channels that Jeffrey and I have been working on a