Customer Experience Archives - Page 3 of 9 - Bryan Eisenberg & Jeffrey Eisenberg

Interview With Bryan Eisenberg – Two Episode Podcast – Buyer Legends & IdealSpot.com

April 4, 2015

Buyer Legends, Customer Experience, Ecommerce, Interview, Marketing, Multi-Channel, Storytelling

Bryan was recently interviewed by Rod Worley the host of “Inside the Jewelry Trade Radio Show” to let us know that his interview was now online. Here is what Rod had to say: Good evening Bryan, Just a quick note to say your episode(s) are live in iTunes and on our website. Why two episodes you ask? There was so much great content that we had to break it into two individual episodes. Studies have shown that once a podcast gets…

Is Conversion Rate Optimization (CRO) a Dead End?

March 6, 2015

Bryan Eisenberg

conversion rate, Customer Experience, Strategy

April 9, 2015 will be the first annual International Conversion Rate Optimization Day. April 9 is also my 45th birthday. I’ve invested almost half my life evangelizing for conversion rate optimization (CRO). I should be thrilled but instead I find myself asking: is CRO, as it is practiced today, a dead end? The good news is that there is a greater awareness that increasing sales conversion rates offers a greater ROI than what you can get from optimizing your traffic;…

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Recipes For Practical Customer Experience Design & Optimization – Buyer Legends

February 11, 2015

Jeffrey Eisenberg

Buyer Legends, Continuous Improvement, Conversion Rate Optimization 101, Customer Experience, Marketing, Personas, Storytelling, training

This is an important post that Anthony Garcia wrote on the Buyer Legends blog If I gave you a recipe some of you would be thrilled and others not so much. You can cook a gourmet meal that will have your taste buds fox trotting. I know that to be true. When it comes to food there are alternative ways to acquire a great meal. However, when cooking up great customer experiences there are no alternatives. If you want customers…

What A Used Car Salesman Can Teach You About Empathy

January 23, 2015

Bryan Eisenberg

Buyer Legends, Customer Experience, Speaking, Strategy

He pushy pushed his way up towards the stage. I had just finished presenting the keynote at Driving Sales, an automotive dealers conference. He thrust out his hand and eagerly shook mine; saying “thanks … blah blah blah…. “ And then I heard him clearly “…too often I am obsessed with pushing customers through sales and I’m not helping them buy!” Really!?! That forced me to pay attention. I hope that he didn’t notice me picking my jaw up from…

Can Your Company Deliver What Marketing Promises?

January 12, 2015

Bryan Eisenberg

Buyer Legends, Customer Experience, Multi-Channel

As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. If I promised to give you $25,000 as a gift and then only gave you $10,000 you might be grateful, but you’d also be disappointed. Don’t bother to deny it. Once an expectation has been set, anything that falls short of that expectation is disappointing. Good marketers are paid to attract prospective customers. When attracting those prospective customers,…

Where’s Bryan? 12 Provocative Posts You May Have Missed

December 7, 2014

Bryan Eisenberg

blogging, Buyer Legends, conversion rate, Customer Experience

Things have been crazy the last couple of months since publishing our new book so I’ve been neglecting this blog a bit. Just in case you missed it here are a few things my team and I have been working on in the past few weeks: 1. Conversion Rate Optimization I wrote about the future of Conversion Rate Optimization over at the eConsultancy blog 2. Improving Collaboration and Execution With Your Marketing Team On the SalesForce.Com blog I wrote about…

Jerry’s Branding Punch Line

October 20, 2014

Bryan Eisenberg

Advertising, Buyer Legends, Customer Experience, Uncategorized

Do you know the one about Jerry and Jeff walking into a coffee shop? “I love advertising because I love lying.” Jerry Seinfeld tells the room as he accepts a Clio award for his work with American Express. He goes on to describe how people are happy in the time between seeing an ad and experiencing the disappointment of the product. He continues “I think spending your life trying to dupe innocent people out of hard-won earnings to buy useless,…