Customer Experience Archives - Page 4 of 7 - Bryan Eisenberg & Jeffrey Eisenberg

The Lonely Brand Story Meets Social Media

Brands must make sure their stories are being told properly across all channels and that they can measure alignment and […]

This presentation should help you improve your current desktop and mobile landing pages as well as how to develop new

To create effective landing pages, you should understand the anatomy of a landing page and it should be part of

It was a great honor to present at the inaugural ClickZ Live in New York this week. I was asked

It sounds like IT, not marketing! Data breach, identity protection, customer security – these are terms that never concerned marketers

I want to share two links I reviewed last week that will hopefully change the way you look at digital

There were many aspects of Sunday’s game that left people quite disappointed. Forget the game. I don’t even want to

Today marks my 13th anniversary writing for ClickZ. I have seen change happen more slowly than I believed possible and

Do you publish content or have a blog? It seems everyone has one today. In the last year or so,

A Bain survey recently shared that 80 percent of company executives believed they delivered a “superior experience” to their customers.

Did you know most persona efforts fail as soon as the personas are completed? Teams create their personas, design slick

In order to plan the click-through-experience models, or persuasion scenarios, on a web site, we develop archetypical fictional characters composed

Last week, Jeffrey and I were in the Bay Area of California to do some client training and work. On

Ever since Google Analytics was introduced in 2006 people began an obsession with “what” happened on their website. They could

Good Copywriters Are … “What makes for good online copywriting?” Both marketers and copywriters have their reasons for asking this