Customer Experience Archives - Bryan Eisenberg & Jeffrey Eisenberg

How LLM Search Is Exposing Marketing’s Broken Stories

The smartest AI in the world cannot fix a broken story. And no algorithm on earth can fix a team […]

How Mindset, Value, and the Words We Use Shape Everything At the beginning of a new year, we tend to

There’s a moment, often too late, when people realize their message didn’t land. It didn’t inspire, convert, or persuade. And

Now the Funnel Is Dying. Only Your Story Can Save You. They sold you the dream. Big Tech promised that

Even the most intelligent AI can’t fix a broken story. And it can’t replace a team that doesn’t believe the

A few years ago, if you wanted the best chicken soup recipe, you typed it into Google. You’d hit enter

When we talk about customer experience (CX), it’s easy to focus on the outward stuff: the slick interfaces, the polished

Yesterday at 1 Million Cups Round Rock, our Brews and Breakthroughs table kept circling the same drain. Why does selling

Ever read an “About Us” page that made you want to work with the business, or just grab a coffee

Sprinkle a little on the website.Add a pinch to the pitch deck.Maybe toss it in the onboarding slideshow. But here’s

If there’s one thing I hope you take away from my conversation with Juan Damia on the Born2Unicorn podcast, it’s

Here’s why that’s killing your growth…You know that song you can’t shake?The one that hijacks your brain on repeat —

I was around six the first time I played it. Two paddles. One dot. No story, except the one you

In 2014, Derek Sivers did something wild. He rewrote a confirmation email. That’s it. Not a campaign. Not a product

We don’t buy shoes.We buy the feeling of stepping into something that matters. We don’t buy books.We buy belief in