How Your Website Loses 7% of Potential Conversions

Download speed matters. And it is time to get serious about it. A one-second delay could result in 7 percent fewer conversions, 11 percent fewer page views, or even a 16 percent decrease in customer satisfaction. Over the last 15 years, I’ve told that to clients and it’s been confirmed by third-party research. So if speed affects business results, then why would you add a second to a page’s load time? The Google +1 button and the Facebook Like button…

Read More

The Conversion Trinity: The 3 Step Magic Formula to Increase Click Throughs & Conversions

Being able to share a great success you have is a nice thing, but it is even better when you have the opportunity to share your students’ successes. Over the last couple of years I have seen my students shine writing for publications such as ClickZ, speaking at conferences, generating and publishing interesting research about personas, and of course getting remarkable results for themselves or for clients. I am sure you would love to know the secret to their success? I went back…

Read More

Marketing & Conversion Optimization Training Online

What is it like to get a Master’s Certification in Conversion Optimization? Someone from Spain asked me what it was like to take my MarketMotive Marketing & Conversion Optimization master certification course. I put him in touch with a recent graduate who was also from Spain. It’s not the first time I’ve been asked, so his response is worth sharing with you . I provided a translated version first and then the original Spanish version so you can read it…

Read More

Landing Page Testing: Testing for Impact Not Variations

Last column I shared the following test, which I found “in the wild” and asked readers to identify the variables. Hoping that instead of testing all the variables you could narrow it down to the most meaningful variables so that you minimize the time and resources needed to complete the test.   Depending on how you want to define your variables, these two pages have around a dozen changes. Here is my list: Layout orientation. As I mentioned last time,…

Read More

Testing – What’s the Big Idea?

Is yours the typical company launching 2-5 tests a month, struggling to eke out more from your marketing optimization program, and wasting critical marketing resources of your team and website traffic? That’s the result of not focusing in on the Big Idea! How much should you be testing? A mid-size company can easily handle 30-50 tests a month. The reason most companies never get there is because they waste so many cycles on what I call “slice & dice” optimization…

Read More

Betting on Future Success

Let’s play a little game of what if… You have the choice in building your organization; you can: A. Recruit and hire some of the world’s best analytics, customer insight, marketing and testing team members. B. Recruit average team members but provide them with superb technology and processes. Many industry pundits would agree (including myself) that you must invest in people before tools. But is it just talent that is required or having the man hours available to get things…

Read More

12 Insider Techniques to Increase White Paper Leads

Are you selling your white papers short with poor merchandising? Many sites offering “free” white papers, case studies, or resources in exchange for some visitor information utterly fail to merchandise their downloads. Yet if your website doesn’t treat your white paper as containing valuable information, your visitors won’t either. The problem starts by thinking of these downloads as free. You’re asking for something extremely valuable to both you and the visitor, their contact information. To get this valuable information, you…

Read More

© 1998-2022 Buyer Legends, LLC. Bryan & Jeffrey Eisenberg

We value your privacy! Terms & Conditions

Jeffrey Eisenberg, Bryan Eisenberg & John Quarto-vonTivadar are the inventors of Persuasion Architecture.

Buyer Legends, LLC. 2017 13359 North Highway 183, Suite 406-525, Austin, TX 78750