Optimization Archives - Page 7 of 12 - Bryan Eisenberg & Jeffrey Eisenberg

Data Rich, Optimization Poor

August 12, 2011

Continuous Improvement, Optimization, Strategy, web analytics

Building an optimization culture is hard and it seems that it might be getting harder. My friend Avinash Kaushik, the analytics evangelist at Google, recently shared an important stat and his observation on Google+: Only 22% of companies have a strategy that ties data collection and analysis to business objectives. Down from 25% last year. [Source: Econsultancy Online Measurement & Strategy report http://goo.gl/OGscu] The problem is not the tool. The problem is you and me and our management. Think of it…

How Your Website Loses 7% of Potential Conversions

July 29, 2011

Bryan Eisenberg

conversion rate, Mobile, Optimization

Download speed matters. And it is time to get serious about it. A one-second delay could result in 7 percent fewer conversions, 11 percent fewer page views, or even a 16 percent decrease in customer satisfaction. Over the last 15 years, I’ve told that to clients and it’s been confirmed by third-party research. So if speed affects business results, then why would you add a second to a page’s load time? The Google +1 button and the Facebook Like button…

The Conversion Trinity: The 3 Step Magic Formula to Increase Click Throughs & Conversions

June 17, 2011

Bryan Eisenberg

Continuous Improvement, conversion rate, Optimization, PPC, Testing

Being able to share a great success you have is a nice thing, but it is even better when you have the opportunity to share your students’ successes. Over the last couple of years I have seen my students shine writing for publications such as ClickZ, speaking at conferences, generating and publishing interesting research about personas, and of course getting remarkable results for themselves or for clients. I am sure you would love to know the secret to their success? I went back…

Marketing & Conversion Optimization Training Online

June 10, 2011

Bryan Eisenberg

Optimization, Testing, training

What is it like to get a Master’s Certification in Conversion Optimization? Someone from Spain asked me what it was like to take my MarketMotive Marketing & Conversion Optimization master certification course. I put him in touch with a recent graduate who was also from Spain. It’s not the first time I’ve been asked, so his response is worth sharing with you . I provided a translated version first and then the original Spanish version so you can read it…

Landing Page Testing: Testing for Impact Not Variations

June 3, 2011

Bryan Eisenberg

Continuous Improvement, Conversation, Optimization, Testing

Last column I shared the following test, which I found “in the wild” and asked readers to identify the variables. Hoping that instead of testing all the variables you could narrow it down to the most meaningful variables so that you minimize the time and resources needed to complete the test. Depending on how you want to define your variables, these two pages have around a dozen changes. Here is my list: Layout orientation. As I mentioned last time,…

Testing – What’s the Big Idea?

May 20, 2011

Bryan Eisenberg

Continuous Improvement, Optimization, Testing, Uncategorized, web analytics

Is yours the typical company launching 2-5 tests a month, struggling to eke out more from your marketing optimization program, and wasting critical marketing resources of your team and website traffic? That’s the result of not focusing in on the Big Idea! How much should you be testing? A mid-size company can easily handle 30-50 tests a month. The reason most companies never get there is because they waste so many cycles on what I call “slice & dice” optimization…

Betting on Future Success

May 17, 2011

Bryan Eisenberg

Continuous Improvement, Optimization, Strategy, web analytics

Let’s play a little game of what if… You have the choice in building your organization; you can: A. Recruit and hire some of the world’s best analytics, customer insight, marketing and testing team members. B. Recruit average team members but provide them with superb technology and processes. Many industry pundits would agree (including myself) that you must invest in people before tools. But is it just talent that is required or having the man hours available to get things…