Choose Not to Confuse
Every company has to make choices when it comes to how it markets and sells, and, in some cases, who it is and what it sells. In an email exchange, Tom Grimes, the owner of a Culligan dealership in Amarillo, TX and a brilliant friend, shared with me what he’s thinking about in terms of business choices. I thought about it and based on his thoughts, here’s a list of the many high-level choices businesses typically make every day. It…