The Shake Weight Challenge of Social Media
The social and mobile revolution is about data. It is the enormous volume, real-time velocity and variety of data from […]
The Smarter Data Manifesto
“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.” – Jack Welch
Choose Not to Confuse
Every company has to make choices when it comes to how it markets and sells, and, in some cases, who
Jeff Bezos’ Secret to High Conversion Rates
If you do business, online or traditional business, I hope you took the time to read Amazon.com CEO Jeff Bezos’
Adopting a Culture of Experimentation
“Almost any question can be answered cheaply, quickly and finally, by a test campaign. And that’s the way to answer
The CMO’s Marketing Analytics Optimization Framework
In my last column, I shared recent research about how CEOs have lost trust in CMOs’ ability to be focused
Your CEO Doesn’t Trust That You’re Doing Your Job!
Did you see the startling statistic shared last week that 70 percent of CEOs have lost trust in marketers? If you’re
70% of CEOs have lost Trust in Marketers
According to the recent Fournaise 2012 Global Marketing Effectiveness Program, which has interviewed more than 1,200 CEOs across North America, Europe,
The CEO’s Accountability for Conversion Rates
Increasing sales conversion rates offers a greater ROI than what you can get from optimizing your traffic; either from paid
Leadership For The Marketing Optimization Team
I rarely get new questions I haven’t written about before in this column – as I approach my 11th year
What Makes People Buy? 20 Reasons Why.
Our mentor, Roy Williams, described shoppers as operating in either one of two modes: transactional or relational, a few years
Think Differently – 10 lessons learned from Steve Jobs & Apple
There was a surprise last minute addition to the agenda at my last presentation. I keynoted in Oslo for the SEM
99 Excuses For Your Digital Marketing
Let’s get right to that list…. 1. Online Marketing budgets aren’t allocated to enable you do to the job right.
Conversions: Whose Job Is It Anyway?
I just presented the keynote at the European Conversion Summit in Frankfurt, Germany. It was the best attended conversion-oriented conference
Data Rich, Optimization Poor
Building an optimization culture is hard and it seems that it might be getting harder. My friend Avinash Kaushik, the